Deconstructing an ad!
Read this article (click the link given below) on deconstructing an advertisement!An ad tells us a lot more than the text given in it. The color, the visuals and fonts used, convey a message in addition to the verbal message given in the ad.
Deconstructing media message
Now look at the advertisement posted here: Try to answer the ten questions given in the last part of the article given above:
if you would like to choose a different ad, you can try doing so. But please inform which ad you are discussing. The deadline is by next friday!
Deconstructing media message
Now look at the advertisement posted here: Try to answer the ten questions given in the last part of the article given above:
if you would like to choose a different ad, you can try doing so. But please inform which ad you are discussing. The deadline is by next friday!
The Duracell company is expressing his product quality through this ad.
ReplyDeleteTarget audience here are mainly the small aged group children who have an earnest wish to play with numerous toys
The actual text is that the old toy returns to the girl owner because of the long life of the Duracell battery.
The girl has used the old toy very long back and threw it out because it's battery was dead and started playing with the new one.
Duracell the everlasting battery capacity was used as a fuel to the toy's rebirth which created a spooky environment.
Ya, the re-entry of the old toy brings a scary mood to the girl.
The tool of persuasion is that the dead toy coming back crates a positive opinion about the battery's life to the people.
This can enable the growups to use the battery for any other useful purpose while the children's only usage is to play with toys.
The untold story is that:
Every battery loses its life in one time but what matters more is the time of its living. Here the owner wants to convey a message stating that Duracell batteries have longer life span when compared with other batteries in the market
For years,advertisers of skin lightening creams and others have shown people mostly women with darkskin as having problems when it comes to finding jobs, getting married and generally being accepted by society. One of such classic ad shows a retaired father with money problems laments that he didn't have a son to bail him out. His dark-skinned daughter decides she'll be a son and uses a fairness cream to land on a coveted job as a flight attentant.The so called fairness cream ad which i mentioned here is "Fair n lovely" owned by Hindustan unilever.The target audience of this brand is 18 and above age group.The text of this ad depicts that depressed, dark complexed women who had been ignored, suddenly finds new careers after the cream had lightened her skin but deep down the subtext which is hidden is that the brand indirectly make audience to believe that they need to be white to be beautiful. It is important to note that the women in those ads are dressed in pink, we relate that color to the logo of that brand which is primarily pink.The connotation of the color pink is femininity signifying that she has become more feminine due to this product and the background white signifies brightness. Together they signify that her life has become brighter and she has gained purity. This brand has inspired women to go for their dreams, also to overcome their own hesitation and fears to achieve their true potential besides it depicts a negative shade that dark-skinned people as losers, unworthy of professional success or personal happiness.The ideology of this company is that those who are fair can achieve great lengths. In my opinion, this is wrong idea that is spreading among indians who are becoming more and more self-concious of their skin tonnes. Such ads increases the sense of inferiority due to skin color. 'Wear your skin with pride'.
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ReplyDeleteI have selected the clothing advertisement. It targets a wide range of people starting from the kids to the middle aged people for both genders. They mainly try to attract the attention of the female customers. They offer many attractive irresistible offers like 'buy one get one free' '50% discount', they even offer some big flash sales for example of '400 rupees worth tops for 100 rupees only for today' which makes us tend to buy more than required for us,so we end up spending more thinking that we are saving money buy buying these clothes at the discounted price which is the exact opposite of what we were thinking. We just stack these things up in our wardrobes. They attract the customers by saying that we should be in trend and they introduce many new trends.They tempt us by sending sms about the offers and offering points for the purchases we make which makes us buy more.
ReplyDeleteBut the untold story is that they offer these kind of offers in order to make us to buy more to dispose the old trending clothes because the offer is valid only for certain clothes which are going to be not in trend in the near future.
Kinder joy is a candy made by Italian confectionery company Ferrero as part of its Kinder brand of products. The ad has been conceptualised by Curry Nation Brand Conversations Pvt. Ltd. The target audience is the children as this pack comes with a surprise gift in it. Even they have separate packs for girls and boys. The ad focusses on a parent-children relationship. The mother tells about their children's curiosity to learn. The text of the ad starts with two kids printing their two foot as a butterfly in a paper. And their mom appreciates their work with a Kinder joy. Then, it is followed by the ingredients. It is said that it is made with cow's milk and rich cocoa. The subtext of the ad is that the candy is made with skimmed cow's milk powder which is entirely different from cow's milk and contains only 4% cocoa. They used emotional appeal as a persuasion technique as a mother gives their children the candy as a certificate of appreciation. The ingredient part of the story is not fully told. It only includes cow's milk and rich cocoa as told in the ad but the pack contains allergen information and other additives which is not fully portrayed. The important aspect of the ad is that if a mom trusts with the quality of the product, anyone can eat it.
ReplyDeleteI have chosen the boost Commercial. The Company created this advertisement so that people will recognise and Want to buy it.. The Main Target ranges from kids to middle aged people.. As the advertisement is about Cricket it is mainly targeted towards Cricket lovers.. In the comercial Virat kohli teaches a small boy to play Cricket and he concludes by saying that stamina is important for Cricket and the way one can increase their stamina is by having boost.The hidden meaning of the advertisement is that we should buy boost because amazing Players like Virat kohli do. The Tools of persuasion used are Cricket and celebrities. The postive message that is presented in this advertisement is that playing Cricket can make you happy. The negative meaning is that consuming boost regularly is healthy and Sports Players should hve it. The untold Part of the advertisement is that virat kohli is being paid for the Commercial and there is a very good possibility that they donot even Consume boost.
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ReplyDeleteBRU instant coffee
ReplyDeleteName:Niyas Ahamed.M
Dept:Industrial Biotechnology
★I choose the ad-Bru instant coffee....
★Launched in 1968, Bru Instant is India’s first coffee- chicory mix instant coffee.they processes ensure that the fresh coffee taste and aroma is preserved so that you get the best coffee experience, instantly....
★The image shown says that...the girl sharing her coffee with her doll....the aroma developed from the coffee makes another doll to take a sip.....
★The tagline/slogan of bru instant coffee is "HAPPINESS BEGINS WITH BRU"....Everyone aware of this special line in tamil "AANANDAM BRU'udan AARAMBAMMM....."
★Lifestyle-Coffee has become very popular in India during the last few years and has become the favourite drink of not only traditional drinkers but also the young consumer base. The youth of today are not averse to spending time at the various coffee houses which have sprung up at most of the nooks and corners of big and small cities.
★The tools of persuasion are the tools public speakers use to induce, convince, encourage, urge and entice when giving talks to their audiences
The Three Tools of Persuasion
1)Ethos
2)Logos
3)Pathos
★Coffee is actually very healthy.
It is loaded with antioxidants and beneficial nutrients that can improve your health.
The studies show that coffee drinkers have a much lower risk of several serious diseases.
★The image clearly shows the child is sharing her coffee with her toy....the aroma of bru coffee spreads towards everywhere....making everyone fall for it...even her TOY fall for the Aroma of bru instant coffee....this is hidden story lol😂😂
The commercial which is of my concern here deals with a popular apparel retail store in south India.This advertisement was powered by 'RMKV' retail store to promote their discount sales through an unique seasonal scheme known as "Happy Deals".This commercial was targeted on all classes of people in the society irrespective of their status,gender and age.The commercial portrays that the offers provided in the showrooms are so good that people would always remain happy and cool and wouldn't sulk over any mishap. The ad not just would like to convey the people about their excellent deals& offers but also that they could cope and fulfill the expectations of both middle class and high class customers interms of gender,age,cost,service and varieties which remains unstated in the commercial.It shows both the sides existing in our society-the extravagantly rich people and people thriving in slightly economically backwards conditions.The commercial has been made in quite a dramatic manner with an overdose of emotions which I believe to be the persuasion technique employed here.Purchasing valuables at low prices would make us contended;this is a positive message conveyed in the ad but it also gives us a negative message that shopping alone makes us forget the real world and gives us eternal happiness which isn't true and believable.The untold part of the story is the actual percentage of discount and sales-offers on different categories of apparels that is being given by the retail store that makes the people so happy to buy clothes from them.These additional information could only be got by visiting the store which is an opportunity for the sellers to increases their customer base and prosper their sales.
ReplyDeleteI have chosen the Bajaj pulsar bikes ad.
ReplyDeleteThe message is by Bajaj motors. The advertisement is for promoting their pulsar class of bikes.
The target audience are men of various age groups(usually 18-40). It focuses on those who want to purchase a cool looking, performance bike.
The textual part of the message is - “Join the Tribe”. They have designed a fantasy city - “pulsar city,” where professionals showcase the bike’s prowess by performing impressive stunts.
The subtext is, those who want to buy a great performance bike, must get a pulsar , as it is supposedly a great bike which is capable of doing advanced stunts and is very fast. They have also mentioned that buying one will mean that you are part of a “family”.
The ad is perfect for capturing the bike's target audience. Those who buy such bikes are expecting more than just normal commuting from the bike. The ad is very persuasive , as those who buy such bikes , buy it mainly for vanity, and the ad does a great job of showcasing the "cool" factor of the bike. It also tries to sell the fact that those who own a pulsar, are supposedly part of a "tribe".
Though its clearly mentioned that the stunts in the ad are performed by professional in a controlled environment , many young people still try them on the road. Also, these bikes are powerful, and hence not exactly made to be ridden in the premises of the city. There have been many accidents on the road, primarily due to fast bikes driven irresponsibly. Hence, the ad, inadvertently , does promote rash driving.
DIVYA K
ReplyDelete2015305006
IBT
I have chosen the ad - "HAMAM SOAP" with 100% pure new oil.
*This commercial product has been launched by Hindustan Unilever Ltd., and was conceptualized by Ogilvy & Mather. Hamam looks to champion safety for women with a new campaign #gosafeoutside.
Suresh Nayak - Executive creative director, added, "Everyone must feel safe when they step outside the comfort of their home".The target audience is every women especially, mother's, who use it believe that neem is very good for skin and protects the skin from dust and germs and that is the inherent brand benefits which has been inculcated for generations now.
*The ad opens in a household, where the mother is very apprehensive of sending her daughter to tuition classes alone. So, she accompanies her but she isn't looking if for a short-term. She wants her daughter to be able to fight the world alone and she admits her to "SILAMBAM". The brand has consciously chosen to center the story on self-defense through the ancient martial art "SILAMBAM", which is the perfect ambassador for a brand rooted in age-old wisdom but equally relevant today. This soap washes away the fear of stepping out and stepping against the elements of nature or manmade nuisances.
* Instead from the focus only on brand, the ad also gives us a new insight on "safe skin" and addressing a relevant social issue of women's safety in India, and at the Sametime TVC breaks the stereotype, that young girls cannot defend themselves. The journey to make people #gosafeoutside is an arduous one, but "HAMAM" has just kicked it off in style.
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ReplyDeleteM.Shakthi priya
ReplyDeleteRoll No:2015305022
Dept:Industrial biotechnology
Advertisement is a way of tracking customers by using technical strategies and people's mindset.I chose "Lifebuoy" ad.They used the different strategy :"Disinfection through soap".In that one kid had a stomach ache and her dad took her to home and her mom who is a doctor, told that it was because of germs and suggested the "Lifebuoy" soap to escape from germs.Fron this ad they conveyed that Lifebuoy is the best way to kill germs and it is the best way to cure diseases.They also showed the clincal approvals from various boards to state that the soap is safe enough.The main target of this ad is mothers of young children of ages ranging from 25 to 35.The child with stomach ache, the comical images of germs and the way of testing everything showed there depicts clearly the way pf their tracking customers...since people nowadays are more aware of the diseases and the most powerful tool used here was the personalities.They both are famous actors and famous couple.. Ajay devgan and Kajol.This is the strongest part of that ad since both of them are famous and trustworthy.people easily trust them.The basis of disinfection by this soap. and the effect of the chemicals used in that soap for children of different ages was not clearly shown.By the way...all is about tracking customers....and elevate their profit by using people's beliefs.
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ReplyDeleteWhat do you mean by the line "Also one can't say what goes during their production whether it is legal or not" ?? What do intend to convey through the sentence "one does know if child labours are involved in the production of these stationary items (which is a huge deal in India)!" ?
DeleteDo you mean acting in the advertisement is a child labor or you are suspecting any form of child labor in the manufacture of the classmate products ??( which I believe, may not be happening)
In this era of advanced machineries , why must a company like ITC use labourers to produce a product in bulk? They need to mass produce goods of top quality. Labour isn't the way to go to achieve that.
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DeleteI have chosen the Surf excel advertisement which was conceptualised by Hindustan Unilever company.The main target of the ad is home makers because they are having the toughest job of removing the toughest stains from the clothes. In the commercial, one cricket coach gave up his coaching because they lost the five continuous matches. One boy in the team ran to the ground and started to collapse the ground ( the pitch of the ground). On seeing this the coach ran to the boy and asked him ' Why you are doing like this? ' and the boy replied because we again lost the match. The coach replied that this is not the only last match and we have much more to play. Then the boy asked the coach then why you are giving up the coaching???? The coach thinks for sometime about the boy's question and the boy said tomorrow do we have practice at 9.30 and the coach replied no its at 5.30 and the ad ends with when you beat the loss strains are good. The hidden or unstated message in the ad is its not about the size or age whoever having the good thoughts and hopes we should appreciate and listen to them. The tools of persuasion is the positive thinking and hope. The positive messages presented are we should not give up in any situation and we should keep trying to achieve our goals.
ReplyDeleteThe topic of my concern is advertisement of BRITANNIA BISCUITS.This advertisement was created by Britannia private limited.Initially their target audience was small children ranging from 4-12 and slowly they extended their target towards adolescent.In this advertisement,a small child refused to drink milk when his mother urged to give him milk.After that his mother gave him a Britannia biscuit which contains more amount of milk and little amount of chocolates and other ingredients.Now, that chid eats that biscuits in a liked manner.Here the milk is compensated by biscuits.This advertisement is accompanied by a song which become famous among dubsmashes.
ReplyDelete"Kudika maatene nee enna panuva"- the song of advertisement.From my point of view ,milk is a natural health drink which is given by cows.In cow's milk no other artificial processing is done like britannia.so,cow's milk cannot be compensated by any other products.
The ad that I really appreciate is 'FEVIKWIK'. The set is placed in Wagah Border. The security forces of India and Pakistan perform a 'beating retreat ceremony' parade, where the smartly dressed up representatives of both the countries do unique manoeuvres with a crowd of audience cheering them. The gates are opened and this act is performed on a daily basis. The Jawans show their talents by raising their foot to the fullest. The advertisement goes like this, unfortunately the outsole of the Pakistani Jawan's boot has came out. He faces a rather awkward moment, with his audience watching him. Quickly the Indian Jawan takes out a vial of Fevikwik and fixes it in seconds, without the crowd noticing. The 'hate' the soldiers of each country carry towards each other soon vanishes. The Pakistani becomes happy. The 3 messages for the viewers were the following-
ReplyDelete1)The Fevikwik works really well on your rubber/leather articles.
2)It is really quick. (explains the 'kwik' in the brand name)
3) The third intended meaning is that it has the power to bond anything.
Given the political and military disputes between India and Pakistan, amending the relationship with our neighbouring country is greatly encouraged in this ad. Though it seems ambitious, 'PIDILITE' wants to convince us that their adhesive formula can help bring things together, no matter what they are!
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ReplyDeleteI have chosen "Rin soap"ad. This advertisment starts at the terrace of an apartment. In this ad son informs his mom that water in the tank is completely drained out.His mom replies that it is because of a young aged girl (20-25 years old) who is drying her clothes in the same terrace.Later the girl gives the 2 buckets of water to the boy's mom.The ad says that by using this particular washing soap we can save water and also the soap is very efficient. The water crisis is the major issue in our current situation. So the ad cleverly targeted the current scenario to catch-up the viewers.We don't see men washing clothes in this ad, which,in a way, endorses the fact that only women are responsible for cleaning the clothes. So they clearly targeted the middle aged women. But it also targeted the women of 20 - 25 years old, stating that the young girl is more concerned about saving the water and has taken a correct decision. This shows that the ad supports the young generation ideas and decisions.It is believed that sparkling bright clothes not only help from great impressions but also provides confidence to realise one's ambitions.Since the young generation population is very high in India they have also targeted the young generation to spread their product.Before few years the same rin soap ad insisted that men and women are judged by their clothes. Now they say that saving water is more important. This clearly shows that ad gets varied according to the current situation of the society.We can also see that the apartment is shown in this ad not the individual house. This says that they target the people who lives in an apartment because they are more affected by water crisis.
ReplyDeleteAdvertisement belongs to Duracell company. They are the one who paid for that message or ad. They wanted to convey their product's utility and best thing abt their product to attract customers.
ReplyDeleteThe target audience are children of age above 6 and also teenagers and indirectly adults (here I mean parents).
The text of the ad is that The Duracell batteries last long so that we need not spend on replacement of new batteries very often....
On interpreting the ad, I can tell that the company has targeted adults with the statement 'Long Lasting', so that they would buy the batteries for the toys. Who likes to buy batteries very often?
The lifestyle in the commercial seems to be simple and normal. Which could be related to every family. Which clearly tells that the product suits all class of people. It is not created for any particular class of people.
The old ones are truely valued in this commercial, like we say 'Old is Gold'.
The quotes 'Some toys never dies' clearly depicts the value behind the commercial conveying us that one must value the old things that we have with us.
The tool of persuasion here is the message that is emphasised upon, the capacity and efficiency of battery on long lasting.
Positive message is using things for long time instead of throwing it soon.
Certainly this message is for the all people in a family. To make them understand that battery is long lasting and more efficient and can be used for all sorts of battery operated things.
Untold story is that this battery can be used for all sorts of battery operated things and not just for toys.
Sowndharya.C.K
ReplyDeleteB.Tech-Apparel Technology
2015310024
I have chosen Good day Biscuit advertisement which was launched by the cookie brand Brittania to improve their product line. They have a wide range of target audience from kids to adults and in all classes from lower to high, those who prefer cookies as their evening snack. The image shown in that biscuit is like smiling face. So, It targets all age group of people. The text actually here is smile for a good day. In the commercial advertisement, one actress is sitting alone in the bus stop and she feels for something. At that a small girl came there and give her a good day biscuit and it resembles like a smile face. Hereby they are saying that if we eat that cookie, our mind will get relax. Nowadays mostly people prefer biscuits along with coffee or tea. The persuasive strategies used by advertisers who want you to buy their product can be divided into three categories: pathos, logos, and ethos. Pathos: an appeal to emotion. An advertisement using pathos will attempt to evoke an emotional response in the consumer. Here the tool of persuasion used is pathos. The positive message presented here is smiling always keeps the surroundings happy. The biscuits are of various flavours like cashew, badham, pista etc.,It is good for health.
NAME :AISHWARIYA
ReplyDeleteROLL NO : 2015304003
I have chosen the Surf excel advertisement which was conceptualised by Hindustan lever company.The main target of the ad is home makers because they are having the toughest job of removing the toughest stains from the clothes. In the commercial, one cricket coacher gave up his coaching because they lost the five continuous matches. One boy in the team ran to the ground and started to wet the ground ( the pitch of the ground). On seeing this the coach ran to the boy and asked him ' Why you are doing like this? ' and the boy replied because we again lost the match. The coach replied that this is not the only last match and we have much more to play. Then the boy asked the coach then why you are giving up the coaching???? The coach thinks for sometime about the boy's question and the boy said we have practice at 9.30 and the coach replied no its at 5.30 and the ad ends with when you beat the loss strains are good. The hidden or unstated message in the ad is its not about the size or age whoever having the good thoughts and hopes we should appreciate and listen to them. The tools of persuasion is the small boy and the coach. The positive messages presented are we should not give up in any situation and we should keep trying to achieve our goals.
Roll no :2015310006
ReplyDeleteDepartment :Apparel technology I have chosen the advertisement Colgate. Colgate has been introduced in 1873and it's founder is colgate palmolive.Colgate is mainly targeted for all age people with irrespective gender. By using the children and celebrities they have done a advertisement. From this they can entice the children as well as adults to use the colgate tooth paste twice a day.Everyone can buy the product unlike other products. According to the survey, product line has been increased in the product.While advertising they delivered only positive points of the paste but they hidden negative points in which they included only 30% of charcoal and remaining 70% is chemical which may affect the tooth. From my point of view, using charcoal and salt for brushing the teeth is the custom of the traditional way. This advertisement reflects the modern life style in which our traditional custom revises in a branded name like colgate.
I have choosen “NIPPON PAINT “ advertisement which is one of colourful and attractive ad nowadays...This ad is created by Rubecon and Magesh Anand is the president of this Nippon paints ..This is made at par with international standards to reflect their position as Asia’s real no.1 paint ..The main target audience is the upcoming young customers and this is because they brought out caricature like blobby in their paint industry...The text of this advertisement is it is ‘weatherbond ‘ which insists that it has advance whether protection and odour less air care which gives a extra comfort for customers through words itself ....The subtext of this advertisement is the marketing strategy more than explaining their product quality by using blobby .The main idea is to stand out amid the clutter and be unique in their own way .In the culture of celebrity endorsements like usual the Japanese manufacturer has chosen a different strategy to approach consumers..The lifestyle represented here is a kind of modernity and they had used this to show they have different blobby for different functions e.g. air purifier,heat resistant, stain repellent..etc.The value expressed here is the look and feel of the ad gives an international feel to the brand and high tech quality also gets high rated ...As it is very clear from the beginning the persuasion used here is the paint drops named blobbies which are evolved to characters to represent the brand ..The Positive message is that the ad gives an innovative interaction between a imaginative character and customer and I don’t get any negative message from this ad. This empowers the building constructors to give their best in paints for their clients and disempowerment for any group is not targeted here yet for their competitor company is a bit challenging one .the untold story is the uniqueness in marketing and it makes their project a successful one ..
ReplyDeleteI have chosen gold winner refined sunflower oil advertisement. It is one of the products of Kaleesuwari refinery pvt limited owned by munusamy. The campaign ' let's make India D positive' is conceptualized by OPN advertising. Here the word ' Gold Winner' means producing quality products at affordable prices' but I would say 'products at affordable prices' not quality. First of all I would appreciate their concept of creating awareness about deficiency of vitamin D. The main text of their Ad is showcasing the presence of vit D and about producing very clear oil nearly transparent. We know that the natural oil which we get from groundnut and sunflower is very viscous and translucent. But they are making people fool by saying only clear oil is pure. Abundant of vit D is present in sunshine and it is not necessary to get it from oil. Few years back, the same oil came up with an ad "G for energy" targeting children and indirectly their parents. But now, they understood the current scenario and they are targeting the home makers. Recent Ad opens with sunlight streaming where many kids bring their parents out and Kajol say 'come out! Come outside! We need to get some sunshine! We need to get vitamin D!'. This is the positive side of the Ad. But as the Ad goes on, a doctor continue to give away some health tips and about presence of vitamin D3 in oil. Most of our parents would blindly obey whatever a doctor says. Ad makers taking this is as a chance. Every Ad has its own positive and negative side and they do it to just popularise their brand and not any public health care.
ReplyDeleteRoll no. 2015310015
ReplyDeleteOne of the best advertisements I have chosen here is Khazana jewelery. Their Milestones :In 1989, Mr. Kishore Kumar Jain(the founder), arrived in Chennai with a vision to create ethereal jewellery that reverberate with every woman and thus was founded Khazana and their main goal is to attract the consumers and to make branded jewellery affordable for all Indian women with 100 percent purity.
At Khazana’s core lies the understanding that a woman’s relationship with her jewellery goes beyond just a particular design or gem and becomes an integral part of her true spirit and style. For achieving the tremendous success in the retail showroom, they have a clear knowledge about the target audience, only then, the products which they are selling reaches worldwide and gain some profit. Likewise their target audience was based on demographic age, income, education and sex. Mostly the women's age group 18-40 is the largest consumer of the jewellery in Indian market. People with higher income earning group would consume more jewelleries than the lower income group as their consumption limit is low. Usually in India, the gold consumption taken by the women is more than men. The words used in this advertisement is to capture the consumers Like there are variety of collections (Diamond, Antique,bridal, fusion), uniqueness in designs, gracefullness. The music, they are using here to solicit the consumers and spending even more time in seeing the advertisement. The fashion apparels plays a key tool in choosing the jewelleries. The other tool used here to persuade the product is the Brand Ambassador (kajal agarwal) helps to endorse the product which is worked out good still. The logos and pathos also played a role in influencing the product advertisement. The brands promise expressed here is quality standards, exclusive designs, certified one, transparent pricing, excellent exchange facilities. The company creates consumer loyalty with the help of persuasion tools. The positives of Khazana I realized is customer satisfaction and purity on gold.
Hi ma’am… This is A.Muthahar Fazila from food tech… I chose the Dairy Milk ad……….
ReplyDelete• Whose message is this? Who created or paid for it? Why?
This is the message of Cadbury Dairy milk, which associated itself with celebration and success even in the small things of life like a student passing in his/her exams.
• Who is the “target audience”? What is their age, ethnicity, class, profession, interests, etc.? What words, images or sounds suggest this?
The “target group” are the people who like to celebrate success in life, must have dairy milk, as portrayed by this ad. This ad attracted a lot of attention from the students and youth who have come of age but still have Indian values in their heart.
• What is the “text” of the message? (What we actually see and/or hear: written or spoken words, photos, drawings, logos, design, music, sounds, etc.)?
The text of the older ad was “Pappu pass ho gaya”, then the various messages that we hear/see through the dairy milk ad are “Shubh aarambh, badthi dosthi ke naam kuch meetha ho jaye” The slogan/tagline was “free the joy” which was replaced by “tastes like this feels” and then again by “moments of joy”.
• What is the “subtext” of the message? (What do you think is the hidden or unstated meaning?) The hidden message is that dairy milk can make a “sweeter” moment “the sweetest”.
• What kind of lifestyle is presented? Is it glamorized?
Yes, it’s attractive….. the chocolate melting from the mouth tempts everyone to have one…….. Also, they provide interesting offers by providing a free time at “Café Coffee Day” if we dial the given number in the dairy milk wrapper.
• What values are expressed?
The value is derived from the saying,” Enga amma solluvangha, edhavadhu oru nalla kaariyam seiyuradhukku munnadi sweet sapdanum, kaariyam nallabadiya nadakkum…… nalladhoru aarambam sweetudan…..”
• What “tools of persuasion” are used? The tool of persuasion used is “There can’t be any sweet moment without the presence of dairy milk”, as in every ad, happiness is accompanied with dairy milk, provided by their dear ones. So, they emphasize the importance of the presence of dairy milk at every situation.
• What positive messages are presented? What negative messages are presented? The positive message is dairy milk provides a mouthwatering treat which is simply irresistible because of its innovative ingredients and good taste as it has many varieties such as Marvelous creations jelly popping candy, Crackle, Fruit and nut, Roasted Almonds, Caramello, Oreo, Bubbly, Turkish, Spectacular 7, etc. The negative message is that chocolates are not healthy and also dairy milk is a bit expensive.
• What groups of people does this message empower? What groups does it disempower?
This message empowers students, youth and people of all age group. This message disempowers children, as eating much chocolate at an earlier age might be unhealthy.
• What part of the story is not being told? How and where could you get more information about the untold stories?
The “untold story” is that they tempt us by saying “sweet edu… kondaadu…” but we forget the reality “India is the largest diabetes capital……”
The advertisement I have chosen is womens horlicks
ReplyDeleteThe founder of women's horlicks is James and William horlick
Women's above 30 are the main target of this advertisement
This advertisement visualise as that about 4 in 10 Indian women are underweight and 1 in 10 Indian women are overweight and 6 out of 10 are anaemic. By considering these deficiency among Indian women they introduced women's horlicks.
Words used here is "stay strong with women's horlicks",this helps to deliver their ideas towards consumers.
From my point of view instead of taking these health drinks women should take more natural vegetables and fruits.
These advertisement just create a mindset that we are healthy while using these health drinks. So we should aware.
Advertisement : Dairymilk Bubbly
ReplyDeleteThis is one of the most influential advertisements that I have come across, which has its impact on most youngsters. The advertisement portrays a 'handsome ' guy who buys a 'really cute girl' (which appears to be his girlfriend) a dairy milk bubbly (both of them look rich too! ). Though it may look benign, it has a lot to say more than what we actually see and it conveys the sub-text so well that it has influenced more teenagers to buy the product.
The advertisement is intended to influence young people, especially who are in a relationship or who intend to 'fall into' one . There is a huge number of people in this category in India. It portrays false ideas of love and relationship. It portrays that a guy who really likes a girl should buy her something special, which in this case is a dairy milk bubbly. The background music and lyrics (kiss me, close your eyes and blah blah blah .....) does a very good job of conveying this message in a subtle way. The chocolate actually costs Rs.160 and I don't find anything special in it. I have witnessed my friends buy this 'crap' for their girlfriend. They not only think that buying such things is a way of reciprocating their love, but also feel that doing so will make them look like they belong to the wealthy class. In fact, some buy this to show off their social status and the advertisement has succeeded in making them believe so.
Buying a chocolate is fine but how can someone eat such a big chocolate alone? This advertisement clearly promotes consumerism and a lavish lifestyle and people are so ignorant to see it . Untill people understand that love is not measured in the size or kind of chocolates they buy for the other person, these 'foreign' companies will keep exploiting the youngsters of our country.
Out of a load of commercials we see today there are a very few which make a good impact. One such ad which i totally fell in love with is the 'naukri.com' ad. It is a sensible and clever ad. The commercial targets the young working population. In the ad, we see a lot of youngsters struggling with their own responsible self which tells them to get to their workplaces on a Monday morning ( the evil day!)and amidst whom there is this one person who isn't enduring such an ordeal and happily cycles his way to work. The ad displays the following tag lines 'Dragging yourself to work? Find jobs you'd love to go to'. Indeed, a very simple content! The youngsters shown in the ad appear well-to-do in terms of finance, but aren't really interested in the work they do. So it shows that, whether they like the work or not, they do get a good income. On that note, I personally feel that the people depicted are the ones employed in IT companies and when seeing it that way it would make a lot more sense because in today's scenarios almost all rivers empty it's waters into this one big ocean called IT. The commercial very beautiful emphasizes on the point that you would be willing to take effort for something you love doing.
ReplyDeleteIn my opinion the 'tool of persuasion' used here is the 'enjoyment while you work' and the part of the commercial which says that this is India's no. 1 job finding site.
If one has to be very critical, the things which would throw a negative light on the commercial would be that just by surfing through jobs one might not actually realize which work they would like and even if they find one, it is not necessary that such a job would satisfy their other needs like a good rapport with the work environment, salary, higher positions etc. Placing that aside, if I had to do a bit of advertising myself, I would say for a human being troubled with his own sense of responsibility and by society, this 'Naukri.com' might be a good place to start.
This is Jagan Mohan, i'm decoding the subtext of "SUNFEAST's DARK FANTASY CREAM FILLS" advertising.
ReplyDeleteFor a long period, sunfeast has been into the market and advertising for its various products. But particuarly for dark fantasy product, as the prices were high due to the extra-ordinary taste and texture, they fixed their target audience to be of high class. Or in other words, if someone wants to show he is loaded with money in a super market while he/she is with their kid, obviously they would go for this. All the ads contain actors trying to relax after getting exhausted, being in a secluded place(evidently royal palaces and spacious rooms) reflecting the high class lief style. With time, they kept changing their core message like --
- chocolate melts dark fantasy cream fills doesn't
- it's safe for pregnant woman
- when you eat it, definitely your surrounding notices use (often with a mouth watering
"aaaaaawwww")
- dark fantasy lifts your mood no matter what
- would be a great dish to serve instead of a platter during playful visits
The latest ad ensures audience receives the perfect way of consuming the product, where alia cooks it in a oven for her partner. The ad ensured most of them would continue to watch it for even (n+1) times due to the following reasons,
WOMAN - As it depicts, woman always love to express and fancy that they love little other things more than their life partners. They call it "wander lust" (actually it's just a thought glitch). They want to make men feel like there is more things i love out there, keep racing to gain lead.
MEN - As every one knows men are more masochistic and forgiving than woman; even though the man is tired after tedious work, when he saw her emptying his food he laughs. This makes men feel great that they love their girl at any situation, no matter what's their state of being.
General audience - Obviously, they got their way of enjoying the treat. Added to that, people now believes having fun is easy get a dark fantasy from store tonight (sounds dumb? well some houses would have even adapted it as a low calorie diet dinner:( ). Apart from that, the cute expressions from the couple while eating(technically she eats all) feeds the hormones and makes mind feel relaxed, along with the mesmerizing background score urging us to get it right now in the store, reverberating in your head after the ad as...........
"CAN'T WAIT...........
WON'T WAIT............."
Media has started to depict the real world in the past few years. Now I'm going to discuss about the emotional pull and subliminal message delivered by Tanishq Jewellery. This heart touching advertisement shows a dusky skin mother of a small kid(approx 6 years old) getting married. As she is getting ready for her wedding, her daughter peeps into the dressing room. Later on during the ceremony, the daughter was very curious to know about those customs being conducted on her mother's marriage and questioning her grandparents about it. Then she asks her mother to join in the “Pheras”. When her mother was refusing, her new parent(father) smiled and asked her to join them holding the daughter's hand. This ad is created by advertising agency Lowe Lintas and directed by Gauri Shinde. The ad very subtly displays a message of the meaning of true love. It does not see colour or age. It is solely based on emotions. Being second marriage for the lady, the advertisement beautifully exhibits the possibility of happy endings and second chances. The social message of the skin colour being of no importance is aptly displayed. Also in the Indian society, divorce is looked upon as a matter of shame. This ad counters and challenges the stereotypes associated with divorce and exhibits the benefits of ending an unproductive marriage to move towards a new, productive one.
ReplyDeleteThough this ad seems to be breaking stereotypes, it is lovely to see the bonding between the child and new parent. It is so refreshing & the dark skinned model is not only beautiful but also represents equality. Lots of message delivered through a single ad.
Name :krishnaveni.v
ReplyDeleteRoll no :201531013
Department :Apparel technology The legend saravana stores ad
The message is by yogarathinam
The advertisement is for promoting their product mix
The target audience are middle class people of all age. The ad shows they are having all sort of products for people who are interested in different category. The images shows all these things which persuade consumer even if they don't need that.
Here they use repeated words of phrases like "The best" and "lowest price" which makes the customer to think they get best in a low cost after watching the ad.
But the hidden truth is "quality", we can't get a quality product in lowest price. Even though people know this fact they can't regret to get into the store it is because the way they advertising and vanishing their mind of getting quality output
I have chosen the idea 4G network advertisement by ADITYA BIRLA GROUP. For more reference https://youtu.be/Flbjx2d_vzA . here in this add they are targeting the young generation who are using the smart phones. The main message that conveyed is that people who are using this network will enjoy the videos without any buffering and unlimited calls. The clever thing that they did in this add is postering the offers given by the network is shown at the background message ( it is poster in wall ,cushion, steps ..etc..) It is only because to get more concentration from the viewers. By absorbing deeply that the person who is sitting in sofa has spent his whole time by watching the videos without any disturbance ( like buffering).. Finally they also convey a msg " oru idea ungal valkaiyaie marthidumae" it shows that idea is promoting his products for new customers also... The life style is commercial, it seems to be simple .. The tool of persuasion is smart phone users. The positive message that conveyed here is have to enjoy oru life without and disturbance. The untold story is every peoples need the good network to convey his/her message to other peoples as quick as possible..
ReplyDeletehttps://m.youtube.com/watch?v=ZFb01yTR9bA&t=182s
ReplyDeleteIn this era of media, companies started targetting people by appealing to their hearts and tries to get closer to them. The British airways advertisement targets the Indian travellers of every age group. This ad contains some strong content about indian mentality , the family conditions , love for fellow beings and hospitality. This is well picturised using traditional costumes, food , and an indian joint family .The airhostess being a foreigner , initially fears about the diversity in language and culture of India but comes to know about more positive aspects during her work. This ad mainly appeals to women by sharing the pain of motherhood . It ends by saying the historical connect it has with India by operating since 1924.
This ad clearly wins the hearts of indians by cleverly targetting on the family system and the general kind mentality of Indian people. Though the length of this ad is quite bigger it engages us fairly till the end without any trouble using pleasant background music and good visuals.
To conclude , this ad wins just by telling the uniqueness of India and its people.
Register number: 2015305506
ReplyDeleteI have selected the center fresh ad.center fresh was launched in 1994 by Perfetti Van Melle India Private Limited.This ad targets the young age people but it might also indirectly target the seniors.In this ad ,a boy gives
a center fresh to his father and then he gives his report card to his .It seems that the boy has been failed.The
boy thinks his father will not scold him but surprisingly his father slaps him without speaking a word.From this ad following interpretations can be made,
1)The flavour of the center fresh makes you feel good and stops you from speaking.
2)"Action speaks louder than words"-is
an intended meaning here .The boy's father just slapped him without speaking a word but it conveyed the whole feelings of the father for the son.
The boy would have also understood that.
3) The other intended meaning from the ad is that the boy can't prevent his father from responding by giving him a chewing gum.In the similar way in life too one cannot pretend to be right when he/ she comitted a mistake.
M.Madhu Varshini
ReplyDeleteApparel Technology
2015310014
The commerical advertisement that I have chosen is about Table mate . ARUSH ENTERPRISES is legal disclaimer of the advertisement and owner of Table mate with registered trade mark.
This advertisement is designed to reach Target audience of " ALL AGE GROUPS" irrespective of gender,age, class and profession. The target audience can be identified from the phrases used while advertising.Actually a planned Strategy was handled to target almost all group of people in society ranging from Children, home makers, lovers and couples to old agers.
The phrase " Eat comfortabl in the comfort of your sofa & while watching tv" sounds like attracting young community.
And the phrase "Work on your laptop while watching the sun rise early morning or near your music late in the night" captivated working community of society.
And "Surprise your sweetheart by making a delicious tea time snack & eating it with them casually on the sofa on Sunday evenings" got temptation of couples.
The words "kids too will enjoy sitting formally on it & studying seriously OR pretending to study seriously for some kids" got attention of Children.
"Super adjustable height fits any seating position & age group or gender. Plus it is foldable so tuck it in whenever you don't need it" is the phrase that made old agers to buy this product.
The text of message is spoken by "Imman Annachi" that table mate is Multi-purpose portable table used for eating, studying, as a laptop table,board games, as outdoor tray table, serving table , etc
The target group was enticed that table mate is bought by their surroundings. The normal human mentality of having a product or anything in our neighborhood houses but not in our home decoyed to buy table mate in a jiffy.
They promoted the product by impelling into minds of people that table mate is ultimate status symbol for middle class and rich people. " I too owning a table mate now" are the last words of advertisement that make the people intense .
From my point of view, even though table mate renders great service to children for studying, playing, etc ...and old people in many ways ...it should not make people lazy in the name of comfort.
I would like to comment about my view on the body spray ads, in general. The most popular brands are Axe (or Lynx in some countries, Wild Stone, Fogg and Yardley, manufactured by Unilever, McNROE, Vini Cosmetics and Yardley of London respectively. Mumbai-based advertisement agencies like Good Morning Films create ads for these giants of personal care industries. The main purpose of body sprays and perfumes is to make people smell good. The fragrance has a deep psychological effect on both the wearer and smell-catcher, boosting the confidence of the former and giving a good impression to the latter.
ReplyDeleteEvolutionarily, the second most used sense for human survival is the sense of smell (after vision), and it’s important what our nose captures. A good looking person can damage their charm by their body odour. This key point is what fetching millions of profit to the aforementioned companies. Most of these ads target the male audience around the globe between the age of 18-30. The ads I'm speaking about is something that is being cruel, gender rigid and chauvinistic.
Every body spray advertisement, irrespective of the brand, sexualises women to an extent where a woman is seduced just by the mere fragrance of that body spray. The Wild Stone ads do the most damage to the integrity and dignity of women. A true woman never lends her body for a man just because he smells good. A lady would fall in love with a man who is strong enough to fight the world for her and soft enough to melt by her vision. A chemical substance (external) cannot do that. More than Indian movie industries, a single body spray ad disgraces women as a whole.
Speaking of the nuances an ad agency uses, they particularly use well built male and female models and erotic sounds to signify the seduction process. In India, the background music will be mostly an Indian instrument, like sitar, to give the audience a notion that this works in their own localities, too. Wild Stone uses "It happens" as a tagline, and a claw print on its bottle, which implies that the intercourse will be wild. It may be inappropriate to say these here, but we cannot afford to humiliate women as a whole.
Fogg is, comparatively, using decent ideas to promote their product, like their 800 sprays a bottle concepts, which is a healthy thing. In conclusion, the personal care ads, instead of sexualising and demoralising women, can display the scenarios where one would regret not using a body spray, such as what Nivea Blue as does. As a progressive community, we got to voice out for every element out there degrading any gender or race.
Name: Naveen S.
ReplyDeleteRoll No: 2015305015
Branch: IBT
The advertisement which I would like to deconstruct belongs to the 'Vivo V9' phone. Vivo V9 belongs to one of the many varieties of phones sold by Vivo Communication Technologies owned by BBK Electronics. The advertisement aims to target the naive preteens and youth. The very peculiar nature of the ad is that, it employs staunch natural archenemies dogs and cats merchandise a common product, which is deeply ironical, when we think about it. The tagline used as a part of the ad is "Perfect Shot, Perfect View". This statement clearly underscores the phone's hallmark 16+5 Megapixel Dual Camera. The subtext which is of great importance is, firstly, the phone's striking semblance to that of an iPhone X, and secondly, the complete absence of other important features of the phone like its RAM, Memory, Screen type and size etc., in the product's advertisement. Furthermore, the phone is endorsed by Bollywood Superstar Aamir Khan in a chic and elegant manner. This bestows the phone with the much-needed opulence which is sadly belied by its budget pricing. The cleverly designed ad, encourages people, particularly those that fall in the middle-class niche to buy the phone, because it gives them a false sense of opulence due to its similarity to an iPhone X which is nearly 5 times as costly as V9. This mere visual analogy has forced the consumers to overlook other vital qualities of a smartphone. It has led to the extent where, the habit of "PRICE OVER QUALITY" has become prevalent among the masses. This is seen as a lucrative trait by not only such telecommunication giants, but also other consumer-driven organisations, who seek to exploit the gullibility and imprudence of the populace. On a concluding notion, I therefore strongly recommend shoppers to do their due research prior to buying a product, so they can make an informed decision.
This comment has been removed by the author.
ReplyDeleteRoll no: 2015305508
ReplyDeleteLifebuoy has been around for several decades now. This soap was introduced by the famous William Lever to stop and control cholera in Victorian England when sanitation was a huge concern. Since then it has evolved as the world’s number 1 selling germ protection soap. Not just that, it’s also the number 1 facilitator and promoter of health and hygiene to billions.
Who is the " target audience "?
Children and women are the target market of lifebuoy brands . They believe that children are the potential agent for hand washing and that will make them enable to adopt early habit in life.
What "tools of persuasion" are used?
The lifebuoy products is well positioned as 'health and hygiene soap', which always uses the phrase ' REMOVE 99.9% GERMS IN JUST 10 SECONDS '. This kind of repeated use of phrases make people to remember the advertising messages and even accept them as truthful. It convince us to buy the products by using authority figures like doctors and we'll end up buying it because they know better than us.
To establish the presence of germs, the glow germ demo kit is used.
The company has continuously designed innovative promotions to reach the market and in media _ dark villages to spread awareness about the importance of washing hands like #lifebuoy swathya chetna campaign,#Help a child to reach 5.
The mission of ' help a child to reach 5 ' is to change the hygiene behavior of consumers globally, thereby helping to reduce rising cause of child mortality due to diarrhea and pneumonia.
What positive messages are presented?
Regular usage of soap or handwash helps reduce illness like diarrhea, respiratory infection, eye infection especially in children.
Therefore prevention is better than cure, so grab any disinfectant and be assured of combating against infections.
Bharath Matrimony advertisement is the one I want to detail about here. There are many types of commercials being telecasted by this matrimonial site. Let me describe this one particular ad of the firm which captivated me and many girls.
ReplyDelete“The plot starts like a son and his parents seated and dinning together. The Father questions about the necessity of his daughter-in-law going to job despite stable financial conditions where the family could be sustained with a single earning. The son in turn asks his father, why did he want to go to college as guest lecturer even after retirement and finally adds a statement that it is his wife’s willingness and happiness to go to her job. Meanwhile his wife overhears this statement and feels blessed and rewarded about her decision of searching her better-half through this matrimonial site in which she mentioned her interest to work even after marriage.”
The scene is set up at the dining table where all are dining together- “a decorative happy family scenario”.
The in-laws are understanding and supportive when the man explains about his wife’s freedom.
The broad-minded, promising and elegant looking spouse portrayed in the ad is a flattering craft.
There is a subtle social message about gender equality when the man questions his own father about his choice of jobbing post retirement.
There is absolutely no drama, but a serene mutual co-operation expressed in four of them when it comes to difference of opinion, which is something a career aligned girl would crave for.
But coming to reality and it’s harsh realization, this advertisement is a target for girls who are career oriented and in search of a supportive family for her choices. This does not happen in reality. Reality is at many times unkind.
The matrimony does not guarantee such stable relationship. The genuineness of the person’s profile is always a matter of question. Some people are really smart and manipulative when it comes to alliance search. The past history of the person, his innate personality and characters are not authentic. When a person’s personal details are in a website, to access of many, there is every chance for it to be misused.
But standing in the place of that targeted person who might be down due to an unhealthy relationship in the past, cliché pressures given by parents and relatives, age reasons etc. will never have that sensibility to consider the above mentioned negatives, but an imposed trust that these smartly fabricated commercials have deceitfully promised.
The even more distressing drawback of this particular matrimony organization is that it has separately composed commercials for its individual matrimony sites like Christian Matrimony, Elite Matrimony, Tamil Matrimony, Community Matrimony like Iyer Matrimony, Vaniyar Matrimony etc.
We are aware of the tough history of leaders and their tormenting to reduce the earlier made divisions and bring in a thick unity within the people. But in my opinion, such organizations are reducing the possibility of inter-caste and inter-religious marriages, which is apparently a solution to caste free India.
There are risks even in traditional method of alliance seeking. The solution, as far as these coaxing ads are concerned, is not to get either motivated or cheated by such fancy “Happy marriage”advertisement, but to be alert by deconstructing these loaded commercials and be mentally prepared to face every reality.
Reg no: 2015310012
ReplyDeleteApparel technology
I have chosen Surf excel advertisement.
Product type: laundry detergent
Owner: Unilever
Introduced: 1996
Markets: India,Pakistan,Bangladesh,Sri Lanka.
Surf excel ads are always influential with a good message.My favorite one is the coach and the little boy.
The ad begins with a coach addressing a kid's cricket team about yet another loss and out of frustration and disappointment,he wants to quit.Hearing this, one of the children goes to the centre of the ground and starts destroying the pitch by rubbing his clothes all over the chalk lines.In the process,he soils his uniform completely.Seeing this behavior,the coach rushes to him asking him what he's doing,to which the child responds that he's frustrated too,since they lost the match.
The twist in the ad as is that the coach tries to convince the child that it's not the last match so he shouldn't get so upset and the child asks that if that were true,then why was the coach quitting. The child continues to say that if they lost the day,they could still win the next. This leaves the coach speechless for few seconds before he puts his coaching cap back on and asks the little boy to come in for practice at 5.30am the next day. The ad ends with saying "Kara Nalladhu".
'Dirt is good' Philosophy forward by telling parents that if kids get dirty while learning to defeat failure,then dirt is good.
Roll no.2015310020
ReplyDeleteDepartment: Apparel technology.
I have chosen the good day biscuit.
Britannia good day biscuit , launched in 1986.
The good day biscuit is mainly targeted for all age people like child, children, adult, older for both male and female.
The new cookie has been launched in three variations - Choco nuts, butter almond and berries and nuts and will be having actor Deepika padukone. During advertising they delivered only positive points of the biscuits
* plenty of loungers
* Not having too much of sodium
* It has more whole grains.
* It has high baking soda which cities as an aid to food digestion
Negative points :
* some quite dirty loungers
* It contain maida which is difficult to digest. Targeting to the Britannia good day - higher income group. The tagline
"Hat cookie mein kayi smiles".
I have chosen the advertisement on Amazon Prime. The Target audience for this ad are people of all age groups. In this ad a husband and daughter both lose their Lunch boxes and the Mother gets angry at them. She immediately smiles after ordering the Lunch boxes through amazon Prime. And to cool down her the husband and daughter ordered Bluetooth speakers and finally they all dance together. The hidden meaning of the ad is that everyone should start buying Things online. The tools of persuasion used are Humour and family. The positive message in the ad is that online shoping is easier for us. The untold Part of the Ad is that not all the products which we buy online are of good quality nor are they delivered on time.
ReplyDeleteVery rarely do ads really attract people and most of the times, they either have a really creative animation or a very good background music. One ad that used to attract my attention is the vodafone zoozoo ad. Especially at one point of time, there were so many different ads with that toy animation for different types of offers provided by the company, that people really started looking forward to seeing many more. One more interesting point to this ad is that it has no background music, you can only hear the toys mumbling. So its mostly mute animation. The company has taken the effort to create separate ads for each offer, that in itself definitely attracts the eye of people, especially the youth who are much more involved in cell phones. Moreover, the toy became very famous, that is why it even got a name- zoozoo. The ads were also made short, generally with a humorous story line. So the animation part of the ad is definitely its trump card. I also remember that this ad was repeatedly played in between cricket match telecast in the TV. The subtext is probably the company trying to say that the network is so user friendly and easy to manage that even a foolish toy can enjoy those attractive offers (for the most part, the toy is showcased as foolish and having trouble with its cellular network).
ReplyDelete2015304030
ReplyDeleteFood Technology
I have chosen the advertisement on Amazon Prime. The Target audience for this ad are people of all age groups. In this ad a husband and daughter both lose their Lunch boxes and the Mother gets angry at them. She immediately smiles after ordering the Lunch boxes through amazon Prime. And to cool down her the husband and daughter ordered Bluetooth speakers and finally they all dance together. The hidden meaning of the ad is that everyone should start buying Things online. The tools of persuasion used are Humour and family. The positive message in the ad is that online shoping is easier for us. The untold Part of the Ad is that not all the products which we buy online are of good quality nor are they delivered on time
This is zakiya ghouse . Here I would like to talk about the advertisement which seems to be more fascinating for me is Amitabh bachan shwetha bachan ad kalyan jewellers (check the ad in youtube)
ReplyDeleteThis ad lasts one and half minutes and i could able to realise that this was a jewelry based advertisement . Not even a single jewel is shown in the video .Let me explain this ad clearly first . Here amitabh bachan and his daughter shwetha bachan went to pension pay office . Their purpose of visit to repay the pension which was credited double the time into his account .I was totally confused on seeing this , In what way this story is connected to the jewelery ad .As we all know, kalyan jewellers hallmark dialogue " bharosa hiii sab kuch hai - nambikkai adaaanae ellam".The director of this ad try to focus on this epic dialogue to seek attention and trust from the people . More and more intense commercialism lies here. In contrast to this , other jewelery advertisements concentrate on displaying ornaments of different styles and designs .But , here they act in different way to seek people . The director's perspective is that if any product wins consumers satisfaction and trust , it reaches pinnacle .
This is zakiya ghouse . Here I would like to talk about the advertisement which seems to be more fascinating for me is Amitabh bachan shwetha bachan ad kalyan jewellers (check the ad in youtube)
ReplyDeleteThis ad lasts one and half minutes and i could able to realise that this was a jewelry based advertisement . Not even a single jewel is shown in the video .Let me explain this ad clearly first . Here amitabh bachan and his daughter shwetha bachan went to pension pay office . Their purpose of visit to repay the pension which was credited double the time into his account .I was totally confused on seeing this , In what way this story is connected to the jewelery ad .As we all know, kalyan jewellers hallmark dialogue " bharosa hiii sab kuch hai - nambikkai adaaanae ellam".The director of this ad try to focus on this epic dialogue to seek attention and trust from the people . More and more intense commercialism lies here. In contrast to this , other jewelery advertisements concentrate on displaying ornaments of different styles and designs .But , here they act in different way to seek people . The director's perspective is that if any product wins consumers satisfaction and trust , it reaches pinnacle .
This comment has been removed by the author.
ReplyDeleteThis is zakiya ghouse . Here I would like to talk about the advertisement which seems to be more fascinating for me is Amitabh bachan shwetha bachan ad kalyan jewellers (check the ad in youtube)
ReplyDeleteThis ad lasts one and half minutes and i could not able to realise that this was a jewelry based advertisement . Not even a single jewel is shown in the video .Let me explain this ad clearly first . Here amitabh bachan and his daughter shwetha bachan went to pension pay office . Their purpose of visit to repay the pension which was credited double the time into his account .I was totally confused on seeing this , In what way this story is connected to the jewelery ad .As we all know, kalyan jewellers hallmark dialogue " bharosa hiii sab kuch hai - nambikkai adaaanae ellam".The director of this ad try to focus on this epic dialogue to seek attention and trust from the people . More and more intense commercialism lies here. In contrast to this , other jewelery advertisements concentrate on displaying ornaments of different styles and designs .But , here they act in different way to seek people . The director's perspective is that if any product wins consumers satisfaction and trust , it reaches pinnacle .
Myself G.Balaji
ReplyDeleteReg: 2015304006
Branch: food technology
I choose ad of chupa chuks Gum based chocolates. The manufacturer of this brand is Perfetti Van Melle. It is a american based company whose major products are in confectionaeies.actually chupa chucks brand name is very old and their products under this name are diminishing these days. In order to rejevunate their branding and reenergize the children with their brands, they have introduced this innovative product.
Their main target audience is school children and students. Their underlying motto is to promote the essence of their brand through creativity. In this ad, headmaster creatively approached students and made them realized its cool way to handle things through two types of chupa chuks chocolate
By seeing their ad, most teen aged school students will became ethusiastic in trying elastic and new chupachuks which is their intention.
Company uses a diplomatic approach to target school children as the children shown here are more like Higher grade students.
Teacher must thoroughly understand the student psychology as it plays a very crucial role in establishment of healthy relationship among students. This ad signifies this concept and -portrays in this way.
They fidntd expose their permissible level of audience which these product might be harmful. Though this ad covered only higher teen age students but indirectly they are targetting students under age who gets influenced very easily.
I feel that it is wrong way to project them as tool to cover students.
The advertisement that I've chosen is an Asian paints ad for which I've given the YouTube link below
ReplyDeletehttps://youtu.be/mLK5G9t_ygQ
This ad has been advertised by Asian paints limited.
This ad targets the adults and specially those who own an house.
In this advertisement, the son leaves home to pursue his career in fashion designing with his father's disapproval. He has no contact with his father which can be understood by the father's expression when his mother taket about Paris. Time changes his father and he paints the house with his son's design using his old sketch book and calls him back home. The advertisement ends with the acceptance of the father of his son's career.
The underlying message here is that parents are still dubious of a career beyond engineering and pressurize their child for the their social face.
This advertisement motivates youngsters to follow their dreams which is a positive. But in doing so they've promoted running away from home which is a negative.
This advertisement shows that a person can succeed in his dreams if he works towards it and also that a parent can never be angry with their child for a long time
I chose LG advertisement which quotes"LIfe's Good", and they are also adroit at conveying their quotes through good advertisement.
ReplyDeleteU can also enjoy the ad by clicking the link below.
link:https://youtu.be/O8jHf6cwWB0
In the developing world, the use of technology has reached its acme. Simultaneously, the advertisement for those gadgets is also at the pinnacle. Here, I explain the main text of the advertisement as well as its subtext. The main concept was to promote the technology through innovation and for that the key they chose was sentiment, emotion and intuitive feelings between the relationship. Though they are showing various amenities of technology like Voice sensor Tv, water purifier, Mobile phone, automated air-cooler etc...I could see the requisite of well being as their indirect message. In the first half of the ad daughter who saw her father's math mark, decided to teach math to her father from the scrap. this explains the intensity of the daughter's love towards her father. In turn, father also started preparing which indicates "AGE IS NO LIMIT FACTOR FOR KNOWLEDGE". In the second half of the ad, I could see a morose past for her father who was getting caught by his own father, who is a math teacher. I could relate this incident to the famous statement in Tamil " Vathiyar Pillai Makku", these statements had evolved thousands of years ago in our Tamil history but still has a major impact on students lives. The traditional belief that Doctor's son/daughter should be doctor, Math teacher's son/daughter should score full marks in math. This traditional belief spoiled the beautiful relationship between father and son. The final session in which daughter reunites her father and her grandfather was the most touching part of all. Form this ad rather than knowing the advanced LG product, I learnt the most important ambience of life, relationship and love. thus LG stands in their "Life's Good", promoting good advertisement and innovation through technology.
Advertisement: Vim dish washing bar.
ReplyDeleteTarget audience: The one who is washing dishes in home (Home makers)
Text: The advertisement goes like this... The one who is doing dishes at home, Mrs. Xyz is finding difficult to clean stains in the dishes. A famous celebrity comes in and explains how efficient vim bar is and now Mrs. Xyz finds easy to do dishes without minutes.
Subtext: In almost all dish washing soap, detergent, toilet cleaning liquids and cookery related advertisements, it is the 'lady' of the family is shown in the screen. In no advertisements, the 'gentleman' of the family is shown to be cleaning toilets or doing dishes. Sublty, the media is "sexist" here. I feel that, indirectly, these kind of ads are feeding our minds that it is the job of the woman of a family to take care of all the household chores.
Roll no 2015301008
ReplyDeleteI have chosen flipkart ad which shows that if u buy a shirt of Rs.500 worth u will get a cashback of 20%.So we will save Rs.100.This seems to be a good savings for us.But the fact is, to spend that 100 rs we use extra money to buy a watch or something even though it is unnecessary.So, I personally feel that ads are mainly used to fool people and the truth is a good product doesn't need ads.
Media nowadays has started to make people more curious by some one liner of the actual concept(which may or may not be related to the brand) of the advertisement and they are forced to wait for few days to unravel the commercial. My topic of concern is about the very recent commercial on UDHAYAM DAL. This ad for a few days had a set of small promotions on the one line ' passport illama foreign'. This eventually helped them ro stir the curiosity of the viewers. The viewers actually were waiting to know the name of the brand and what is this commercial concerned and about. The important thing about these small promotions is they don't reveal the brand name initially. Later when the commercial was shown for udhayam dal I felt it was actually a good way to attract the consumers by throwing such offers. The commercial is mainly to make people by the pack read the coupon (which will be inside the pack) then post a slogan on their brand to win various gifts along with winning a trip to a foreign country ( If the winner ia not having a passport then it will be taken care by the proprietor). This is good way to make people by the pack. Their main target is ladies from 25 to 40.The commercial is led by two famous couples of tamil serial. There were such commercials prior to this which instills curiosity in the minds of people. This actually shows how one can easily be influenced by viewing such commercials.
ReplyDeleteTwist, Lick and Dunk.
ReplyDeleteWell, It's so obvious. I have chosen the Cadbury Oreo ads. Oreo is a chocolate sandwich cookie manufactured by Cadbury's. One surprising truth is that the cookie's history dates back to 1912. Now that it has survived for more than a century, there is an evidence that this cookie is indeed an addiction. Whether you dunk them, twist them, lick them, or just straight up devour them, Oreo has not only established itself as "Milk's Favorite Cookie", but it's the world's best selling one.
However, it is available in India only recently. The commercial is for promoting this cookie in India. The direct target audience are the kids below 10 years as well as the parents. Oreo has always come up with ads featuring cute and adorable kids. The ad instills the craving for the cookie by demonstrating the twisting, licking and dumping of the cookie in the milk.Their tagline being "ONLY OREO" to denote it's the best cookie.
Despite these childhood stories and animations, the commercials were also aimed towards adults. Oreo believes that adults have to be reminded of their sense of wonder.
Hence, they introduced a sibling or a father- daughter relationship. The childlike delight of twisting, licking and dunking an Oreo captures the simple pleasures, missing from our hectic lives. The ritual allows kids to be kids and parents to be kids, too.
I believe that the advertisers have chosen these two relationships in particular because the mothers in India usually insist on a strong bonding between them and are also delighted to see one.
Later advertisements have also featured Ranbir Kapoor, the heart throb of many teenage girls to cover the adolescent age group. Hence, Oreo turned its focus to the bigger picture and incorporated values that anyone, regardless of age, can identify with. One of my favorite commercial is the one in which a cute little girl is teaching her teddy bear the way she likes to eat her biscuits.
I bet everyone has an addiction for this cookie which is evident from the Oreo products that come up ( like Oreo icecreams, shakes, brownies and not to forget Cadbury Silk Oreo). I hope people come up with perfumes and body washes in this flavour.
Forever in love with the cookie,
Rachna.
This advertisement thumbnail is about a MNC which is playing monopoly in batteries and electro chemicals for the electronic goods for more than a century. Entire backdrop of this Duracell ad showing that the two toys and gigantic clock is running by using their company’s long lasting product. Meanwhile one old toy is opening the door and its shadows will fall in front of it. The designer of this ad is trying to interpret that toy having a soul in the matter of fact like a battery. His product are giving immortals to every non-living things .The main context of this ad is that girl owner played with her new toy after the old one has worn out, but the old toy revives and return back to the owner and they secretly showcasing their product quality.
ReplyDeleteName : Sahana.A
ReplyDeleteRoll no : 2015305517
Dept. : B.Tech-Industrial Biotechnology
Advertising is supposed to be impactful and clever without overpowering. David Ogilvy, the modern Father of Advertising, once shared this great quote: “A good advertisement is one which sells the product without drawing attention towards itself.”
I would like to talk on one such advertisement of the Video-on-demand brand, Amazon Prime Video.
As of 2017, Amazon was named #1 in corporate reputation in a Harris Poll with over 23,000 votes. The company was founded in 1994 by Jeff Bezos and is headquartered in Seattle. Originally, Amazon started as an online bookstore, selling textbooks for college students. Over time, they added electronics, furniture and jewelry. Now, the mega-retailer sells just about anything a customer could want online.
The first film ‘Laddoo’, opens to Rohan and Roshni (the two characters of the ad campaign) enjoying ‘Padmavat’ on Amazon Prime Video. Roshni gets a call from her mother telling her she has made laddoos. While relaying the message, she tells Rohan that a new problem has come up – the laddoos. He wonders why this is a problem and urges her to get ready so they can go to her mother’s place for his favourite laddoos. Roshni teases him that his engrossing movie would get disturbed, but Rohan denies it and calls it just the ‘interval’. He whips out his phone and tells her the movie will continue on his mobile phone, and he isn’t a slave to any screen!
Speaking about the new campaign, Ravi Desai, chief marketing officer, Amazon India, said, “At Amazon, our focus has always been the customer. Prime Video empowers our consumers to define and dictate what they watch and when they watch it.” This underlies the message that one can be unshackled from the constraints of their traditional alternatives. Thus as the prime controller of his time and interest, both tradition as well as self-satisfaction can be achieved.
As the motto says ‘India Ka Naya Primetime’, this advertisement targets people of all age right from kids to old age. The campaign highlights the various benefits linked to Prime Video in India with a premise of ‘Anytime, Anywhere,’ and on contrary it steals most of our productive time. We tend to watch movie as it is readily available rather to think and work for the society.
Mastering over the ‘Ethos’, ’Logos’ and ‘Pathos’, they have created a strong appeal on the observer’s emotion which contributes to the success of the advertisement and hence their product!
I chose an advertisement used by "Classmate" on its notebooks. Being one of India's premier stationary products brand, Classmate markets a wide range of products such as notebooks, pens, pencils, mathematical drawing instruments, erasers, sharpeners and art stationary items. As a subsidiary of ITC limited and India's No.1 Notebook brand, its main target audience are the school children, college goers, adults and senior citizens too. Classmate had a tagline (message) - "Because you are one of a kind"- in its old advertisement. In the advertisement, one can see a beautiful hand sketch of a girl along with the writings " I'm the first Lynn Mathew". Wondering who is Lynn Mathew? She is just a ordinary girl (the girl in the ad) who inspires herself to achieve great heights by finding her true potential such that one day the world will know her and say "That's Lynn Mathew, she's one of a kind".
ReplyDeleteThis ad is a clever marketing strategy employed by Classmate which states the fact that the consumers are unique and they deserve only the best in stationary for their quest of realizing their potential and nurturing their unique talents. The ad also has a compelling effect that if you buy their products, you will be unique and excel in your talents. Classmate's new ideas for their products, innovative designs and their superior craftsmanship (along with their clever marketing) floored us buy and use at-least one Classmate product in our everyday life (their products are too good). The ad just captivates us to buy their products to celebrate our "uniqueness" but I seriously feel that one can achieve great heights by using the stationary products by other companies too (like Naveet, Camlin etc.). I don't think great scientists, IPS officers etc. used Classmates and achieved their "uniqueness" (Some might have used it....not all)
https://www.youtube.com/watch?v=Ef27m5ocK6Q
ReplyDeleteCame across this beautiful advertisement while i was watching a random video on youtube. Amidst soo many commercials which gets us on nerves while watching something interesting on youtube, this advertisement of 'Myntra.com', an upcoming E-commerce portal, moved me and left me awestruck. Never have I seen such power pact ads with a deep social context portrayed in very decent and subtle manner. This advertisement carries an apt tagline of 'Bold is beautiful' which is undeniably true is its very own sense. While transgenders have finally proven their exemplary talents and broken the cliches to be recognised, Here is India, moving forward for the better. Its a huge leap for an Indian advertisement trend to feature bisexual women and emphasise on the need to understand that we love who we love and the gender doesn't matter. The target audience to this ad are just not women of our country, its also men who believes in destigmatising gender bias. The ad clearly shows what myntra is selling with the beautiful dresses and accessories the artists have used and also conveys the social message which cannot be missed to notice. This is the best advertisement that i've been carried away by all my life. I recommend everyone of you to watch it. Kudos to the concept and the artist's very adorable tamil.
Even though, there are many mind blowing ads nowadays airing in television, I couldn't restrain myself from telling that the 'Camlin permanent markers' ad is the best of all that has fascinated me. The success of an advertisement relies on how cleverly they are recounting the plot in the most understandable way possible, together if it has some humour attached to it, the ad is a win! Camlin ad is one among it. The ad opens with a man dying in front of his wife and relatives. The next moment he dies, a group of old aged mourners start stripping his wife off the symbols of a married woman like locket, bangles. But when they try removing the vermilion mark on her forehead, they couldn't erase, in spite of their continuous attempts. All of a sudden, her husband comes back to life, leaving others in amazement. Here, the humour part comes into play, a flashback shot then show how her husband rejects kumkum and applies the bindi with the help of a red camlin permanent marker. So this ad is more than a typical product oriented ad. It puts smile on people with no negative connotation on religious beliefs. The indirect message is the use of markers to apply bindi, which will again everyone find it funny!
ReplyDelete
ReplyDeleteThe commercial of my choice is Fevicol. It is a popular brand in the Asian market. Balvantray Kalyanji Parekh launched pidilite industries in 1959. Over years, Fevicol built a monopoly in the adhesive space living to its motto “the ultimate adhesive”. It also has a wide range of target audience starting from a school student to carpenter forcing them to come up with a commercial that is suitable for all. One of the main reasons for its popularity is its creative marketing strategy. In one such advertisement, a hell lot of people were travelling on the footboard and roof of the bus yet none of them fell. Guess what??? The bus has fevicol written on it. The simplicity of this ad captured the smile of many people. Despite being old, this commercial remains “sticked” to my heart.
One commercial which impressed me a lot is one of the Tanishq ads in which a women grooms up for her wedding and puts on her Tanishq necklace. It may seem very usual but unlike the other ones, the commercial is different and special in its own way. The commercial breaks two big stereotypes of the Indian society and address about women's remarriage and also puts forward the message 'no matter what their complexion is, each and every person looks beautiful when they are happy'. Yes ! this ad broke India's mainstream obsession for fair skin by casting a dusky skinned model. In a world where commercials are flooding to impose the idea that beauty is synonyms to fairness, the commercial is one bold initiative to convey the Indian population whose majority comprises of brown people, that its native complexion is BEAUTIFUL. This commercial not only attracts its targeted customers but also provides a social message which makes women to embrace their naturalness. This has set a trend among various artists and was also received very positively and appreciated by many. Personally I liked it a lot since this ad had a very little but needed amount of an emotional touch.
ReplyDeleteI would like to reminisce about the Hutch company ad which is now called Vodafone. Whenever I think about an advertisement, the first ad I can ever remember even after its been antiquated is the hutch dog ad. I might describe this ad as “simply peachy” with a fetching song “You and I in this beautiful world, the green grass, blue sky in this beautiful world”. The theme was “Wherever you go, our network follows”. In this advertisement if you remember, the pug dog follows the kid right from the morning when he wakes up until he comes back to sleep against the woods, against the odds. The theme was well dramatised here. Whenever anyone sees this, it really does put a big smile on their face. I really feel this is how an advertisement should have an impact on people. The target customers weren’t as specific as other ads because it was a mobile network which can be accustomed by everyone. The text of this ad is just direct and simple which can be perceived by everyone of them. The positive message can be the relationship between a dog and a kid about how good it travels along with the kid. I really surmise that dogs can be THE BEST FRIEND for any person be it a kid or a big person.
ReplyDeleteThis ad is not targeting a certain age group or demographic with this ad. They wanted to make a relatable, light-hearted observation about coffee culture at large.They would love to be considered a favourite among all coffee drinkers. They offers great tasting coffee, that’s convenient, quick and great value. This ad has been incredibly positive, due to its charm and humour. As well as this, it’s gone viral across the world. People agree the great thing about this advert is that we’ve tapped into a universal truth - everyone can smile at the particular nuances that define the coffee market. This advert launches our creative proposition ‘Great tasting coffee, After working night shifts in the emergency room for many, many years I have become accustomed to, and enjoy a really strong cuppa in the morning. I also like variety. I've tried quite a,few "strong" blends. These 2 are just right for me. They're probably equal in,depth of flavor without being bitter. Unless you're a Starbucks fan, if you enjoy your coffee with a deep, rich flavor, without biting your tongue off, these are worth trying
ReplyDelete2015305519
ReplyDeleteIBT.
SHANMUGAPRIYA.S
This ad is not targeting a certain age group or demographic with this ad. They wanted to make a relatable, light-hearted observation about coffee culture at large.They would love to be considered a favourite among all coffee drinkers. They offers great tasting coffee, that’s convenient, quick and great value. This ad has been incredibly positive, due to its charm and humour. As well as this, it’s gone viral across the world. People agree the great thing about this advert is that we’ve tapped into a universal truth - everyone can smile at the particular nuances that define the coffee market. This advert launches our creative proposition ‘Great tasting coffee, After working night shifts in the emergency room for many, many years I have become accustomed to, and enjoy a really strong cuppa in the morning. I also like variety. I've tried quite a,few "strong" blends. These 2 are just right for me. They're probably equal in,depth of flavor without being bitter. Unless you're a Starbucks fan, if you enjoy your coffee with a deep, rich flavor, without biting your tongue off, these are worth trying
Manimaran V
ReplyDelete2015304021
Food tech
One of the commercial that attracted me was the TATA GLUCO PLUS AD . I feel it's a interesting ad. Tata Gluco Plus has been brought to the Indian market through NourishCo Beverages, our joint venture with PepsiCo India.It gives affordable on-the-go re-hydration solution.Its an ready-to-serve non-carbonated beverage offers glucose energy, mineral salts and iron. Packed in a convenient and available in the 7 tasty flavours.
This ad is a message of PepsiCo company and created by them in a innovative way. The show Airbus as traveling vehicle which is combination of aeroplane and bus. The target audience are people of various age groups who are in need of instant energy for a short duration.Opening of the ad have a music that attract the attention of people of all age group and people will be get into busy in a hurry it increases the curiosity of the viewers.In this ad a group of youngsters will be playing cricket in a sunny day and when the Airbus in this ad need to be pushed to get started , the conductor asks for help from youngsters and he also says that he will be offering them a drink. As the conductor throws the tata gluco plus drink, the youngsters immediately gains energy and they push the Airbus, it gets started.
The tag line " Gas minus Energy plus" indicates that it's an non carbonated beverage and it also contain minerals and salts in it. It provides instant energy after consumption . Since it's non carbonated people of all age group can consume it. The drink will be thrown to different persons in different colours that indicate the drink is also available in various flavours. The positive aspect is instead of drinking water, this drink offers additional minerals and salts for instant energy and available in various flavours. The negative aspect is the Airbus that is said to travel in South India but the people will be completely boarding in a village based background and it appears there may be a plane breakdown so it's landed here.
The untold story is that you need to offer money to buy the drink whenever you need energy.
In my point of you instead of buying this non carbonated various artificial flavoured drink , people can drink fresh juices that gives them all the necessary strength and energy.
Awesome post.Thanks for sharing this post with us. just like the Italian designers area unit storming their brains to come back up with innovative and uneven styles that may suit you best.Needless to mention that so women leather bracelet as to beautify the wrists of each men and girls there are often no higher possibility than the funky bracelets
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