Analysing an Advertisement
Choose any interesting print advertisement and analyse it in detail about the tools and language used.
How was the 'Exam'?
Write a short review of the movie Exam? What is the theme of the movie? What aspect of the movie did you like? Is there any learning about the human psyche from the movie? Give your views on these aspects. Those who did not see the movie, can still check it out online and write.
Link : https://goo.gl/images/GuCL4u
ReplyDeleteThe advertisement is for creating awareness about the need for banning assault weapons due to shootouts that happen in schools and other public places in America .
The picture makes us think as both the boys have a look that they have a deadly weapon in their hands.
Interrogative tagline is used to give the option of deciding which is more dangerous out of the two .
The logo , tagline and name of the organisation - "Moms Demand Action" all stress the seriousness of this issue .
2015305013
IBT
Link:
ReplyDeletehttps://www.cleriti.com/hs-fs/hub/160303/file-2361991028-jpg/images/coke-vs-pepsi.jpg
In this poster, the one on the left was originally launched by Pepsi on a haloween season to look funny and make audience prefer Pepsi over Coke (personifying Pepsi to be more original and Coke is just an outfit). Whereas the one on right was released by Coke in response to the haloween troll led by Pepsi. The change of the oneliner that matches appropriately to the same picture and not offending their competitor directly, Coke registered their dominance in advertising strategies.
The advert hurls a monochrome spotlight on a pizza emporium, ostensibly named CARINI'S PIZZA. Embarking in corpulent fonts CARINI'S PIZZA is daunting enough to satisfy every conspicuous eye as a putative brand. The emboldened title is followed by the address of the store. As pizza has increasingly become the states-quo staple fast food, the name itself is a cynosure of savoury. Therefore, it is a substantial technique to mention the address just below the cynosure of a title. Further to engross the minds, the word pizza is enlarged in a blurred outliner resembling a hazy cloud. This is an image which figuratively lands pizza on cloud nine. Moreover the cloud too specifies the timings of their services that are not quite comparatively obvious. Hanging from the clouds is the slogan "YOU JUST CAN'T BEAT". The slogan refers the product and it is of the pronoun form of the advertisement language features. The slogan also is evident as a subtle pun. Of one predilection, it refers to the product that it is the superlative best. And in another lucrative sense, it teases the customers that one cannot just beat the dough to get a CARINI'S PIZZA.
ReplyDeleteThe advertising technique used basically is the seductive language where "pizza" is the formative seduction. Though words deep down like the pepperoni, anchovies, meatballs etc are seductive, they tend to mature themselves into satisfaction of needs. The dimensionality keywords like large and small and their measures are sure to be under satisfaction.
The exclusive 'delicious sandwiches' tag is a conative function directly addressing the various sandwiches present. They are honestly seductive accompanying a satisfactory pricing.
The call number and the note 'For fast service' endorse a sense of adjustability with the customer. Moreover , the "TAKE-OUT or EAT IN" bulges a tone of intended preference to customers' conveniences.
And conclusively is an undermining text within the brackets promising conformation to state taxes. That diffuses an enigmatic intrigue that there could be central taxes too. Because taxes never become passe.
Link:https://www.google.co.in/search?q=carini%27s+pizza&client=ms-android-lenovo&prmd=minv&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjNwO63wPzdAhVLNo8KHfPcBHsQ_AUIEigC#imgrc=d2AlalCJv4e8BM%3A
LINK:https://goo.gl/images/ghr3KC
ReplyDeleteTARGET AUDIENCE:
The target audience of this advertisement consists of adult females, mainly between the ages of 18-40, who may be married or single.
IMPLICIT MESSAGE:
This Fructis advertisement appeals to the women in by addressing concern about beauty, especially concerns about a woman’s hair. The appearance of a woman’s hair is of great concern in American society, and women are constantly seeking products and services that will help them to sculpt their hair into the latest style trend. This ad, like so many ads for hair products, seeks to exploit the insecurities a woman may feel about her hair in order to offer her a product that will build her confidence and make her beautiful. Thus, implicit messages for this ad include promising a woman beauty, confidence, and strength.
GRAPHICS:
The graphics have a strong emotional appeal (pathos). The main focus of the ad is the long-
haired model picture, like most models featured in ads for beauty products. This model tends to embody the characteristics that many women strive to have. The model has flawless skin; a thin, oval and perfectly symmetrical face; a thin body; and long, shiny hair. She seems to look the viewer
in the eye with a mysterious, alluring stare. She resembles countless women that we see in movies, television shows, and advertisements—she is a woman that viewers assume is desired by men and envied by women. After all, she tends to fit the standard that what society has defined as “beautiful". Female viewers may look at this woman and feel insecure about their own appearance, but they can subconsciously wonder if the Fructis shampoo might be a product that could help them become a little bit more like the model featured in the ad.Therefore, the ad tends to send the reader messages about how a woman should appear in order to be considered appealing and beautiful within society.
LANGUAGE:
The strong logical appeal spans the middle of the ad reading, this text sounds appealing—it seems to support the effectiveness of the product, and a woman may read this line as the brand will create strong and sleek hair. However, if we read closer, we see that the text says “stronger hair" ended by tagline, "TAKE CARE GARNIER" and hence the reader is left persuaded, on some level, by the language. The add also focuses on women suffering from hair splits and breakage by the lines "ANTI - BREAKAGE" and "ANTI SPILT ENDS".
LINK:https://goo.gl/images/ghr3KC
ReplyDeleteTARGET AUDIENCE:
The target audience of this advertisement consists of adult females, mainly between the ages of 18-40, who may be married or single.
IMPLICIT MESSAGE:
This Fructis advertisement appeals to the women in by addressing concern about beauty, especially concerns about a woman’s hair. The appearance of a woman’s hair is of great concern in Indian society, and women are constantly seeking products and services that will help them to sculpt their hair into the latest style trend. This ad, like so many ads for hair products, seeks to exploit the insecurities a woman may feel about her hair in order to offer her a product that will build her confidence and make her beautiful. Thus, implicit messages for this ad include promising a woman beauty, confidence, and strength.
GRAPHICS:
The graphics have a strong emotional appeal (pathos). The main focus of the ad is the long haired model picture, like most models featured in ads for beauty products. This model tends to embody the characteristics that many women strive to have. The model has flawless skin; a thin, oval and perfectly symmetrical face; a thin body; and long, shiny hair. She seems to look the viewer in the eye with a mysterious, alluring stare. She resembles countless women that we see in movies, television shows, and advertisements—she is a woman that viewers assume is desired by men and envied by women. After all, she tends to fit the standard that what society has defined as “beautiful". Female viewers may look at this woman and feel insecure about their own appearance, but they can subconsciously wonder if the Fructis shampoo might be a product that could help them become a little bit more like the model featured in the ad.Therefore, the ad tends to send the reader messages about how a woman should appear in order to be considered appealing and beautiful within society.
LANGUAGE:
The strong logical appeal spans the middle of the ad reading, this text sounds appealing—it seems to support the effectiveness of the product, and a woman may read this line as the brand will create strong and sleek hair. However, if we read closer, we see that the text says “stronger hair" ended by tagline, "TAKE CARE GARNIER" and hence the reader is left persuaded, on some level, by the language. The add also focuses on women suffering from hair splits and breakage by the lines "ANTI - BREAKAGE" and "ANTI SPILT ENDS".
Ranjitha .K
ReplyDelete2015310020
Apparel technology
https://www.posco.co.kr/homepage/docs/eng5/jsp/prcenter/archive/s91c4010010l.jsp?mdex=posco40EA2015
AHSS(advance high strength steel)
As Sturdy As It Gets
But Light As Air
POSCO's Advanced High Strength Steel.
POSCO (Steelmaking company)
POSCO is a South Korean steel-making company headquartered in Pohang, South Korea. It had an output of 42 million tonnes of crude steel in 2015, making it the world's fourth-largest steelmaker by this measure. In 2010, it was the world's largest steel manufacturing company by market value.
A car’s safety can also be enhanced significantly when POSCO GIGA STEEL is applied to a vehicle’s BIW (body in white) or front and back bumpers. POSCO GIGA STEEL is not only strong but has exceptional shock absorption during impact.
Strict regulations on fuel efficiency and carbon emissions continue to push automakers to look for lighter materials to reduce the overall weight of vehicles. However, because stricter safety regulations typically require using heavier body parts, automakers are looking for both strong and light materials to build their cars. Lightweight solutions can be found in some alternative materials, such as aluminum and carbon fiber composites. The average body weight of medium-sized cars is 280-300 kg, this is a remarkable achievement for automakers today.
https://www.advertgallery.com/wp-content/uploads/2017/12/surf-excel-powder-haar-ko-harao-ad-times-of-india-mumbai-19-12-2017.png
ReplyDeleteI have chosen surf excel advertisement. In this they have used a little girl who is struggling to learn how to ride a cycle. She gets dirty by falling down. But she drives the cycle anyway because learning is fun. They have used the line " Falling makes me dirty. Falling makes me learn." They are promoting their product with a very strong life message that we shouldn't be afraid of learning new things . Even if we fall we can clean the mess make is the hidden message. They imply that the product can clear the dirt efficiently. The way they made use of a real life situation is very impressive. Their tag line is 'stains are good' which is quite optimistic.
Gayathri R
Food technology
2015304009
This comment has been removed by the author.
ReplyDeletehttps://goo.gl/images/GLq3yx
ReplyDeleteThe print advertisement that I've selected here is about the famous rolex watches. They've used almost bleach shaded background and have placed their single watch piece in a glorifying way by giving a transparent crown backdrop which is actually they're brand logo.
The advertisement uses technical language to communicate its ideology and brand history to the viewers. The Language addressed in the print ad is used as a poetic function to stress and focus on the the message for its own sake.
They've used verbal communications and graphical representations as tools for promoting their advertisement by using persuasive words and attractive, classy & trendy imagery of their brand
AKSHAYA.N(2015310002)
APPAREL TECHNOLOGY
Karthika.S
ReplyDelete2015310011
Apparel technology
LINK : https://www.smashingmagazine.com/2009/12/ten-clever-effective-series-advertisements/
The print advertisement - ( COCA_COLA) have attractive images.
CAPTION: TAKE THE GOOD SIDE.
These ads all play off of the tagline, “Take the good side.” Witty copy-writing is the main focus of these ads. These ads are simple but very effective in grabbing the reader’s attention.
Coca-Cola uses the concept of aggressive advertising to promote its products. Thus advertising is the most important communication tool for the company as it has to cater mass consumer markets. They mainly does national advertising. Company introduces different themes and concepts to sell their product and advertises mainly in electronic media and out of home advertising. These advertisements build brand image and create awareness. It is essential to take a note that Billboards & banners, cut-out ,holdings play an important role in promotion of coca cola. This is mostly because of its unique, eye-catching red colored brand logo. You would never miss it!!
MODES OF SIGNIFICATION include color, distance, face-work, gestures, graphics and music, all of which work in complementarity to craft the advertisement discourse.
https://goo.gl/images/eLBmLm
ReplyDeleteKFC
The print has text which says "Extreme flavour" This is how they are selling their product to customers by promise of benefit. Because they are promising extreme flavour. They also say that it is hand breaded which seems to me like they means they do it better than others who don't do hand breaded hot wings.
In the image they show the chicken with steam rising from it. This is to emphasize the meaning behind "Hot Wings". They use a black background to bring out the colour of the chicken.
There are no characters that have been created but we can guess what the picture suggests, fresh, smoking, spicy wings. It tells us that somebody has just put these on a grill and put in every bit of effort to hand bread these wings and give them the most flavour possible. This is the story of this print advert.
It seems to be quite intimidating towards the older population. As if only the ones who dare themselves to have these are males because males tend to be rebellious and fearless maybe 18 - 35 year old males. However, with the text saying "extreme flavour" gives the impression that these are flavourful which doesn't necessarily target a gender.
The first advertising technique is that they exaggerate the amount of flavour in the hot wings. They did this to make us stop and think about it and begin to get curious how much flavour is actually in the hot wings they are trying to sell to us. And our curiosity may bring us to buy the product to ease our minds. And last but not least eye candy. Seeing this product and it's succulent look just begs to be eaten.
As I am a chicken lover I would have to say that this product looks the part and has been sold to me excellently because of the powerful confidence they seem to show in this product.
In comparison to this one we can see that they have gone with their most favourite colour, to show off heat and spice which KFC are widely known for. We notice on this one it has Colonel Sanders in the corner in relation the the first print ad where we see a pattern.
I have noticed whilst on this that they exaggerate in all of their adverts. This was to draw more customers in with high hopes for the product. Also we know that their mainstream colour (red) is used to maybe emphasize the spiciness of their products.
KFC advert is rather enthusiastic and also quite bold. They show confidence in their product. They manage to be convincing in all of the adverts which is one of the main ingredients in an advertisement.
In the advert they always show their logo along with the slogan "so good". This can make us know them and recognize them when we see them. We are able to see a KFC restaurant and think where we saw the logo before and think back to the deal we were convinced to buy in an advert.
https://adgumbo.com/images/harley%20ads%202018-3.png?crc=460064613
ReplyDeleteThe Advertisement is about a jacket that protects motorbike riders from injury.
The Ad starts with a beautiful and catchy piece of personification when they say ' the pebble has waited so much years'. The advertisement is not only about the quality of the jacket but also about the ability of the bike to reach such a high speed such that the pebble could injure you. However, you don't have to worry. They have come up with a jacket to protect you. The phrase following the main sentence is a bit sarcastic. Further, the color of the advertisement matches the color of the mountain scenery in the picture. It depicts the area through which the bike is rode. The advertisement ends with an imperative sentence, compelling the reader to buy that thing.
This is Madhumithra,Apparel
ReplyDelete2015310015
Ad link :
https://i.ytimg.com/vi/MvropaeKEY8/maxresdefault.jpg
Advertisement of Good day
Tagline - Eat Healthy, Think Better”.
The Wadia Enterprise, Britannia Industries Limited is an India Food company founded in 1892 and is manufacturing & selling biscuits, Rusk, cake, bread, and dairy products.
It is among the most trusted brands in India manufacturing daily food brands such as Good Day, Milk Bikis and Marie Gold, Tiger, and NutriChoice. These brands have become a household name in not only urban but rural markets also.
Segmentation
helps in understanding the different group of customers available in the population and what are characteristics associated with each of the group especially demographic and psychological strategy.
Britannia has positioned itself as a brand caring for the consumers and serving healthy and delicious processed foods. It uses value-based positioning strategy.
Naveen S.
ReplyDelete2015305015
IBT
Ad link:
https://designmodo.com/wp-content/uploads/2011/08/Vintage-Retro-Advertisements-6.jpg
The advertisement is about HERSHEY'S Cocoa and Baking Chocolate. Firstly, The advertisement design is slightly different from others, in that it has a retro-style to it. Such ads are becoming increasingly popular nowadays, because its brand name, rarity of print, and its historical importance. With its historical importance, usually, cars, food and alcohol are very popular and appeal the major group of people. Secondly, it has two children relishing a piece of chocolate cake as its main imagery. This attracts young audiences, and coupled with the vintage style, it targets a wide-range of people. Further, it uses big headlines to introduce the product, and the slogan-"No cutting, No shaving, Just MELT", all of which serve as different parts to the ad.
With regards to technique, it employs seductive language/image, and nuanced information like "Greatest cocoa sales on Earth" etc,. They create desire for the customer to buy the product, by providing such assurances on quality. Furthermore, the slogan also cleverly uses language features like Negatives('NO' cutting 'NO' shaving).
Thus by using these tools, the advertisement aims to goad the customers into buying the product.
Link:
ReplyDeletehttps://in.pinterest.com/pin/315252042637143141/
The advertisement I have selected is on redbull. Its an energy drink that gives us instant energy to our body. The advertisement has been copyrighted by Redbull north america . Its a attractive pic that has catchy quote "The only one shot that gives you wings".
Everyone will be having a desire to fly. This advertisement focus on increasing that desire and makes people to taste the drink and increase the sales of their product.
The advertisement picture clear focus only on the product. Red bull was shown to fitted inside the hand that showed its easy & convient for carrying. The picture was fitted in a dark background that helps to focus us only on the product.
It also clearly depict its an non alcoholic drink and can be consumed by people of all age group.
It says if we consume only once we will be in air with lot of energy .The product taste similar to the coke. Its a creative and attractive ad that increase the curiosity to taste the product. The language used in the advertisement was too simple but explains the main concept of the drink.
Manimaran V
2015304021
Food tech
Link:https://goo.gl/images/6Qtw2m
ReplyDeleteIn the advertisement the excitement on the kid's face speaks for itself. The add is very colourful. They have used a dull background to highlight the color of the gems and thus attracting the attention of kids.They have used poetic language. The words used by them are very rhyming and catchy. The poem tells us that the boy will get us all more gems by using the aeroplane which he made out of gems.
The tagline used is “ANYTHING IS POSSIBLE WITH CADBURY GEMS”
The lines used in the advertisement arouses interest among not only children but also the adults to buy gems.
REGISTER NUMBER:2015305506,
ReplyDeleteHARIPRIYA S, IBT.
Ad link:
https://s4.scoopwhoop.com/anj/indianads/6a357ed0-ae40-4557-b748-107a28f1fb4f.jpg
I have chosen the tide plus ad.It is a detergent ad. The picture clearly depicts the purpose of the ad . The picture is really creative and coveys the whole meaning of the ad. In the picture the scene shows a man lying in a room surrounded by baskets containing fishes. His shirt is hanging in the hanger.It is clearly visible from the picture that only his shirt in that room is perfectly white.
This shows that even though he is involved in a kind of work where his clothes will be spoiled tide plus helps in regaining the exact white color of the shirt. This ad creates a positive impact among the consumers and hard workers.
This is Dhanushwari.M, Apparel
ReplyDeleteReg no: 2015310006
Ad link:
http://2.bp.blogspot.com/_kLvzpyZm7zM/TGeynERk75I/AAAAAAAAU_g/Qc2FcQCyZEI/s1600/actor_vijay_jos_alukkas_ad_wallpapers_posters1.jpg
The new commercial, conceptualised by Dentsu Communications, has been conceived keeping in mind one of the key attributes of Jos Alukkas that customers relate to with – pure relationships, pure gold
Jos Alukkas has launched a new commercial, titled ‘Swantham’, conceptualised by Dentsu Communications, in partnership with director AL Vijay. The commercial creates a connection between relationships and the happiness of gifting. Jos Alukkas brand ambassador and actor Ilayathalapathy Vijay features in their new film as the protagonist.
The film starts off with Ilayathalapathy’s chauffeur trying to repeatedly break the news of his daughter’s first rank achievement in the IAS exam to Ilayathalapathy. In one of the scenes, he is asked for an opinion on selecting a gift at a Jos Alukkas showroom. The film goes on to reveal that Vijay knew about the daughter’s success and he bought the gift for her. The new relationship they have explored in this latest film is – those who stand with us always, are also our own.
“We decided to explore new relationships this year. We wanted to reinforce the brand thought and reach out to more customers with our film. We have always aimed to differentiate with our films and I believe we have yet again achieved so. Be it with our customers or with our own employees, this year’s campaign will definitely strike a chord,” said John Alukka, Managing Director, Jos Alukkas Group.
Name: Sahana.A
ReplyDeleteB.Tech-IBT
2015305517
#Advertisement Link : https://digitalsynopsis.com/advertising/creative-art-direction-print-ads/
Advertising is supposed to be impactful and clever without overpowering. David Ogilvy, the modern Father of Advertising, once shared this great quote: “A good advertisement is one which sells the product without drawing attention towards itself.”
The link mentioned above has several different print advertisements of which the “Australia Post: Hug” drew my attention the most.
#Targeted Audience:
This advertisement targets people of all the generations who stay far away from their dear and loved ones either for their education, employment or for other unavoidable situations.
Originally the advertisement was created to appear in a defense force magazine to highlight the role that Australia Post plays in keeping defense personnel in contact with loved ones. However it was so well received that Australia Post decided to run it in other magazines in the lead up to Valentines’ Day. It proved so popular in showcasing print as an advertising medium, that one publication even re-ran the ad for free.
#Analysis of the Advertisement:
The advertisement portrays the letter to be the most effective way of keeping in touch with our beloved ones. The tagline: “If you really want to touch someone, send them a letter”. Though no big headlines are used, the image and the tagline speak it all.
#Advertising Technique used:
Satisfaction of the needs - The eyes of the person portrays the longingness to meet their loved ones. The advertisement shows that the person can stay in touch by sending letters of hugs and emotions that can make them stay connected.
#Language has an Emotive function on the readers.
Thus this advertisement has a strong impact on the readers and helps us to stay connected by the exchange of words through the Australian Post Service.
S. Iniya
ReplyDelete2015304015
Food technology
LINK:
https://www.google.co.in/search?q=ad+posters+food+products&client=ms-android-xiaomi&prmd=inv&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj77qSjxp7eAhVKp48KHXk6CzYQ_AUIESgB&biw=360&bih=564#imgrc=Uawcc5fkBWzeVM%3A
Fruituji is a food product which is developed by Yaako foods. The fruituji is designed for emergency nutrition especially for the school kids. It is a low cost, nutrient dense porridge fortified with key micronutrients. It is mentioned that it consists of different flavours as well. The attractive element of this as is it contains 100% natural and real fruits. Also been mentioned as Packed with nutrients. So, automatically parents whose kids don't take essential amount of nutrients will give it as a replacement for those.
Arouse interest - Since it can be made quickly it almost attracts everyone who are in a hurry. The different colours used make the product more beautiful. The advertisement makes us to buy this product.
Keerthanaa N
ReplyDeleteIBT-2015305509
Link:https://goo.gl/images/AiJzsp
This advertisement was for online shopping in one of the renowned bank SBI.
The first page of the The Hindu newspaper just had a tagline stating 'DO NOT DISTURB INDIA' at the center of the page and towards the bottom was a row of youngsters looking into their mobile, this advertisement without any brand name instilled curiosity. The second page had the name SBI's online shopping offers on their card for other e- commerce sites. The second page had further descriptions about offers and time frame.
The tagline which actually did not refer to the service name was really captivating to know what was the idea behind the tagline.
The incomplete information about the phrase without brand name triggered me to turn on to the next page to know what the advertisement was.
The advertisement had a negative word stating DO NOT, but this was directed to the others to not to disturb SBI customers.
The advertisement was focussed on the youngsters who prefer online shopping, the offers provided creates a desire to check on the mentioned e-commerce sites to know more about the sale.
The idea to instill curiosity worked well because the phrase easily catches attention and makes us move to the second page. The advertisement was beautifully constructed and the usage of the phrase and the picture went well with the advertisement making it an eye catcher.
Sri Ram K
ReplyDelete2015304030
Food Technology
LINK:
https://www.google.co.in/search?q=horlicks+ad+poster&client=ms-android-xiaomi&prmd=ivn&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjFnrKCzJ_eAhXLsI8KHSe2Cu0Q_AUIESgB&biw=360&bih=564#imgrc=cJbTRdk4E9VoPM&imgdii=FYjR771VsvbKxM
Horlicks is a health drink with scientifically proven health benefits. The Horlicks uses its famous tagline 'Taller, Stronger, Sharper'. The and highlighted that Horlick increases the power of milk with the amount of nutirents present in it. It also been added for kids especially. The pictorial representation makes it more promising and satisfying. Few scientific terms are used as tool in this ad. It easily attracts the customers.
Kousalya . V
ReplyDelete2015310012
Apparel technology
https://www.creativebloq.com/advertising/30-best-print-ads-2014-121413769
I have chosen perfectly depicting the taste of "Oreo" in one brilliant print ad.
Oreo have a knack for creating really inspiring advertising campaigns, whether it's print, television or outdoor advertisements.
You loved their animated billboards in Times Sqaure and in 2014 they triumphed once again with this brilliantly straightforward print ad.
Created by the ESA St.Luc Tournai school in Belgium (art director Adrien Callewaert; copyrighter: Yannick Duvinage), this instantly evokes the taste of the Oreo cookie.
Oreo believes that, if we begin to open ourselves up, we'll make more meaningful connections and discover that we have more in common than we think.
Oreo: animated ad features a younger girl offering older girl a cookie.
That’s the premise of a new global push from the Mondelez-owned cookie brand, called 'Open Up With Oreo', according to its global brand director Jennifer Hull.
Children being apparently more open than adults, the animated centrepiece ad for the campaign features a young girl offering an Oreo to an older girl. When the latter opens up the cookie, the animation uses the Oreo's white filling to transport us to a roller rink.
The scene is accompanied by a song performed by Grammy- Adam Lambert.
The song features the lyrics: "I wonder if we could/Remember how good/It felt to wonder/When we were younger/Everybody let’s go, Oreo/Ore-o-pen up your wonder/Show, let it show/Don’t let them keep it under"
https://cdn.mos.cms.futurecdn.net/c1bac4bc6628c86f228c9efc886cc9d0-650-80.jpg
ReplyDeleteThe print advertisement which I found interesting was for Ashtanga Yoga, which is a modern-day form of classical Indian yoga. It mainly focuses on the benefits of yoga. Created by Israel-based advertising agency McCann Erickson, the advertisement showcases the bones of the spine in the form of a snake which indirectly implies the flexibility of the spine. The advertisement's concept deftly captures the idea that practicing yoga will provide you with a super flexible back. Besides that, it also has a tagline "Before your back attacks you, Ashtanga Yoga at the Garage fitness club" which is in bold capital letters. It is inferred from the motto that it's better to pursue yoga to be free from back-related ailments at their fitness club.
The target audience for this advertisement is people with back problems, and sedentary lifestyle, senior citizens besides luring fitness minded youngsters and elders alike to pursue this form of exercise. This advertisement easily captivates anyone who comes across it because of the spine's creepy snake-like structure which makes one double check if its real spine with hip bones or a snake before one looks at the tagline written on a yoga mat. The language used in this gender-neutral advertisement is persuasion which rekindles one's thoughts about taking care of themselves before danger strikes (Prevention is better than cure). Therefore the implicit message to the viewers is to practice this particular form of yoga to be relieved of back problems in the future.
Sowndharya . C. K
ReplyDelete2015310024
Apparel technology
Few print campaigns give much thought to the print products the ads will actually appear in. Here's one that did about "OLED - TV".
When M&C Saatchi Stockholm were asked to promote LG Electronics' new curved OLED-TV they noted that it was 4mm thin - the same width as the most-read tech magazine in the Nordics, Sound & Vision.
The agency cleverly capitalised on the coincidence, using the magazine spine as a unique media placement - creating what they've called 'The World's Slimmest Ad' for 'The World's Slimmest OLED-TV'.
Mysterious new Sony BRAVIA OLED TV ad transforms a darkened forest with shimmering luminescence
Press Release Apr 09, 2018 08:00 BST
Sony captures the beauty of nature in a radiant new colour-rich ad to celebrate the in-store launch of the BRAVIA OLED AF8 series
Watch as a dark and enchanting forest is gradually illuminated allowing viewers to experience a night time scene interspersed with a ‘window into the daytime’ beaming with bright luminescence
Showcasing the mesmerising contrast between the shadows of the cold evening sky and the bright radiance of the day, the ad communicates the new viewing experience made possible by Sony’s BRAVIA OLED AF8 televisions.
The soundtrack to the advert is by soulful Sony Music vocalist Tom Walker with a stunning version of his single ‘Leave a Light On’
The new ad marks the availability of the new range of Sony’s latest BRAVIA OLED AF8 which customers can own ;pre-orders are now available.
To mark their arrival in-store, on 7th May 2018, Sony will launch a beautiful new global advertising campaign that truly encapsulates the viewing experience of its BRAVIA 4K HDR OLED televisions – the newly announced AF8 series – bringing the brightness of daytime into a forest at night.
V. Krishnaveni 2015310013
ReplyDeletehttps://i.pinimg.com/236x/19/18/0a/19180aaca97d3db89b1b10f7fd1bd8d1--dairy-milk-chocolate-cadbury-dairy-milk.jpg
Creativity: The advertisement is creative in the sense of its ability to connect with the viewers with help of situation which is very common and yet not captured fully by other advertisers. The settings are typically middle class and the situation is something most of us have seen in their own family, either in the previous generation or in their own generation. The creativity lies in the ability to bring out positive emotions among the viewers with a simple concept. The advertisement lacks creativity in terms of humour and punch lines.
Relevance: The advertisement is relevant given the brand’s effort to shift from a chocolate that’s eaten while celebrating to a chocolate that should be consumed before any auspicious start. The situation shown in the ad has a universal appeal, though it might connect a little better with certain age profiles. It complements the previous commercial under the ad campaign which showed teenagers at a bus stand. So while the 'Bus Stop' may become more popular among youngsters, 'Jeans' might work a little better with the adults.
The ad is relevant given the shubh arambh campaign and “kuch meetha ho jaye” tagline of Dairy Milk. It would help in the effort of the brand to equate chocolates with sweets Memorability: The memorability of the advertisement may not be very high. The advertisement may strike you when you see it but it may not linger on your mind for long. It lacks humorous punch line, fancy props or an all together new concept. The advertisement is “sweet” but lacks “newness”.
Memorability in comparison to other recent advertisements of chocolates:
In my opinion, some of the advertisements launched by dairy milk’s competitors are more memorable. A recent ad by Nestle’s Kit-Kat shows the dance of two squirrels. Such ads have a greater memorability as they are discussed more often amon
g the peer groups because of their creativity and humour.
http://www.topdesignmag.com/wp-content/uploads/2010/10/Tidecolourmix.jpg
ReplyDeleteThe advertisement that I've chosen is Tide. “Don’t let your colours mix” is the message used in this print ad featuring tell-tale effects from strong colours in the Negotiation Room (Spy).
In the picture shirts are personified as humans and are shown to be in a meeting between members of two counties. Members of one country are red while of the other are white with one member in light red colour.
The colour light red is a mix of red and white which implies that the person is from both the countries which signifies that he is a spy.
This ad uses humor to highlight the effect of color bleeding in clothes and ultimately promotes that their product prevents mixing of colors.
S.Balachandar
ReplyDelete2015310003
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRMFqD5PO1P7Sz9h9IR7l3zkegegH888Eo4eAWfWA7SCwUSbsd8RS8Q2DFLzw
The science of marketing health drinks has now been elevated to a fine art. Not just any art, but a Madhubani painting or a Jamini Roy artwork, no less, as the packaging labels of Horlicks bottles being sold on e-commerce platforms will testify.
Engagement strategy
In a unique initiative to promote nutrition and engage with consumers, GlaxoSmithKline Consumer Healthcare has rolled out a limited-edition range called the Horlicks Collections, which has packs sporting regional art forms.
About two lakh limited-edition packs are set to be rolled out on e-commerce platforms. In the first phase, the best company has introduced these packs on BigBasket for select markets such as the South and the East, at about ₹225 for 500 .
It will expand the availability of these limited-edition packs on Amazon later this month. The company will also make these collectibles available on premium, modern trade store shelves.
https://www.google.com/url?sa=t&source=web&rct=j&url=http://www.amul.com/m/amul-hits&ved=2ahUKEwitl6DFyZ_eAhUJSX0KHXabBEcQFjAAegQIAxAB&usg=AOvVaw3Yi9m1LAJL3hdiabCvgSZl
ReplyDeleteAdvertisement can be silly and distracting but the occassional few can be witty or funny. This is in case of indian diary company "AMUL" , which has been spreading their butter commercials.
Tagline : The Taste Of India.
Target audience : In general we will find people of all different age groups mainly regular middle class people and demography enjoying amul products. This is because amul is not only present in icecream but also in butter, cheese, and other such products.
Advertising stratergy :
Apart from releasing a range of diary products, it has been a tradition for amul to publish its butter ads in the form of pictures than often relate to contemporary events.
Advertising technique :
For five decades now, amul's blue haired girl in a polka-dotted frock has remained relevant by commenting in the most current issues and significant events with humours and timely punchlines.
#The advertisement highlights the brand name AMUL rather than a single product. It beautifully captures the essence of india and connects the brand with its consumers life successfully depicting amul as "THE TASTE OF INDIA".
Preetha K
IBT
AISHWARIYA
ReplyDelete2015304003
AD LINK : https://goo.gl/images/cC2oVC
The ad I have chosen is the surf excel ad which clearly delivers the message by the comparative and positive language used by the advertiser. The picture contains a little girl with dirty clothes along with the positive message by using negative words Falling. This simple ad along with advertisement of their product they try to create a good thought by the attractive tag line that automatically stimulates the consumers to buy their products.
https://www.google.com/url?sa=t&source=web&rct=j&url=http://www.amul.com/m/amul-hits&ved=2ahUKEwitl6DFyZ_eAhUJSX0KHXabBEcQFjAAegQIAxAB&usg=AOvVaw3Yi9m1LAJL3hdiabCvgSZl
ReplyDeleteAdvertisement can be silly and distracting but the occassional few can be witty or funny. This is in case of indian diary company "AMUL" , which has been spreading their butter commercials.
Tagline : The Taste Of India.
Target audience : In general we will find people of all different age groups mainly regular middle class people and demography enjoying amul products. This is because amul is not only present in icecream but also in butter, cheese, and other such products.
Advertising stratergy :
Apart from releasing a range of diary products, it has been a tradition for amul to publish its butter ads in the form of pictures than often relate to contemporary events.
Advertising technique :
For five decades now, amul's blue haired girl in a polka-dotted frock has remained relevant by commenting in the most current issues and significant events with humours and timely punchlines.
#The advertisement highlights the brand name AMUL rather than a single product. It beautifully captures the essence of india and connects the brand with its consumers life successfully depicting amul as "THE TASTE OF INDIA".
Preetha K
IBT
Gayathri
ReplyDelete2015310007
Apparel technology
https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcRcj2_tye-wu7StbIo5zfGsRXUb7X0YM5OlK0-qacHjXgHWlQPxckpFf1S3
I have chosen "NIKE"
They earn word-of-mouth by creating compelling ‘Watercooler Moments’
Unique, Exciting Things – Nike Phenomenal Shot
Original YouTube series Margot vs. Lily received over 80,000,000 views.
They make some really fun ads that people love sharing and talking about
Newsworthy Technology – Nike Self-Lacing Shoes
They’re socially-conscious
NKE) is the world's leading sports footwear and apparel company. NIKE's high-performance athletic gear is mostly targeted at professional athletes.
NIKE's innovations, products, and services seek to develop athletic potential, according to the company. The company also focuses on women customers.
The marketing strategy of Nike rested completely upon a product image which is favorable and allowed it to develop into one of the best multinational companies after a while. ...
The marketing strategy of Nike invests a lot in commercials and product promotion.
The ad Which i choose was Lever Ayush Products
ReplyDeleteTarget Audience: The target audience was all people by allaying their belief in use of Ayurveda products.
Advertisement meaning: This ad focuses on publicizing toothpaste and various other consumer care products enriched with ayurvedic properties.
Strategy and technique: An ethnic look and increased ethnicity of our ancient Vedas is focused to seek attention of larger community people
Tools Used : They have used our present mindset of people's trend i.e. Moving towards organic and ancient medicines. This product rightly focuses on that aspect which attracts consumer immediately. Visuals of Herbal garden and peaceful music gave a pleasant feel the consumer who watches the advertisement.